Good Riddance, White Pages

While I think reduced overall phone directory production is a positive development, there will always be some need for hard-copy white and yellow pages.

Not everyone is on-line, and many people don't have cell phones. So directory production will continue, albeit on a smaller scale, to meet the demands of these populations.

Prank calls?! I haven't received _{(or made)} a good prank call in years.

I remember my mother telling me about her favorite prank call--the Prince Albert in a can routine.

Seems to me a better alternative to halting production would be for consumers to request copies - rather than drive-by drop-offs. I agree that most people don't use the copies that are dropped off on doorsteps. However, my grandparents and handful of other people I know don't use the Internet - and never will. How will they look up numbers they need?

I also use phone books pretty frequently when I travel. They're useful in hotels in unfamiliar cities. And I have been known to rip out the little map in the front when the hotel wasn't nice enough to supply me with one...

Well, just another bit of evidence that the world (in my humble opinion) is going to hell in a handbasket.

So printing phone books is our only chance at salvation??

Yes, print Yellow Pages are in the mix! In fact, 75% of consumers say they used print Yellow Pages in the past year, amounting to approximately 12 billion references in 2009 alone, according to Burke. Of that number, almost 7 out of 10 adults contacted or visited a business after finding it in the print Yellow Pages—a clear indication of the continued value of directory advertising.

Our industry provides local businesses with integrated marketing consulting and services, ranging from print directories to Internet Yellow Pages, mobile apps, search engine marketing, to website development. Combined, print and Internet Yellow Pages have the furthest reach for local information, and more consumers cite print and Internet Yellow Pages for trust and accuracy of local business information than search engines.

Stephanie Hobbs

Vice President - Communications, Yellow Pages Association

http://www.insideyp.org

I have not used one at home or work for too long to even remember.

My books go directly to the recycle can if I recieve them,

and I am on the 'do not deliver' lists.

I agree, Good riddence.

what 'do not deliver' list?!

You forgot to mention my new phone number web site! (boohoo!)

It's made for mobiles, www.mycall.mobi for direct calling, or
on your pc which provides a free number look-up service.

All free, the listing, searching, advertising is all currently free.
It includes, doctors and most emergency services, as well as
the usual taxi, hotel, theatre, etc.local services and entertainment.

It only covers the UK at present, with a limited database of half a million
advertisers, but for local search, one click calling of favourites, and all Free,
in my opinion it offers a lot "in your pocket" for business search.

Hope you like it.

jt.