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People use social networking tools to connect and interact
with others, including people they know and businesses they support. For many
companies, social media allows them to interact with their customers and for
field customer service types of questions and issues in real time.
However, a recent article suggests that in four years,
automated bots will be used to interact with humans on these sites. According
to Gartner Group, by 2015 efforts will focus on ways to systematize and
automate online social engagement – giving way to social bots. They predict
that these bots will be able to handle a range of consumer interaction and be
able to do it in a personalized manner for each user.
The move to automated bots for these purposes seems
contradictory to the purpose of social media today, which is used to connect
with people and companies on a personal level. What do you think?
Source: TechJournal
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Re: Networking with Bots?
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