|
As companies continue to adapt to and do business online,
the medium provides new opportunities for reaching new and existing customers
and allowing them to participate with the brand. Hewlett-Packard is company who has embraced
this idea, and is now bringing end users into the product testing stage.
The HP Product Test website seeks users to evaluate
prototype products in their homes and offices. There are two programs: beta and
delta. The beta testing is done on products that are functional, but still in
the design phase. This program allows users to give feedback on their needs and
behaviors as they relate to the product.
Delta testing focuses on the overall experience with an HP
product, including: installation, everyday use, support, and service. This
stage of testing is done right before a product is available for purchase and
attempts to address issues and concerns before it goes to market.
In the article "Looking
Forward: The Future of Product Testing," Amalia Agathou writes that
customers who are involved with companies during development processes are more
likely to remain loyal.
Do you agree with customers participating on early development
testing? Do you agree with the idea that this will encourage brand loyalty?
Source: TheNext
Web, HP Product Test
| 
Re: Will You Let Customers in on Product Development?
