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Consumers and rights groups are concerned that the stockpiles of personal information gathered by online tracking will be misused and individuals' privacy will be abused. But how do you determine which tracking is unwanted? Even if you could, the success of countermeasures in any form depends on Web site compliance. Considering the revenue involved, advertisers will likely find ways to work around or ignore any restrictions. Without real enforcement, what chance does any do-not-track mechanism have to succeed?
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Re: Can Do-Not-Track Mechanisms Work?
