Blogs and forums may be separate entities - or
both components may appear on a single website like CR4. These two components of social sites were
loosely defined in the introduction
to this blog series. Let's take a
closer look at them now.
Blogs
Joel Postman's book SocialCorp: Social Media Goes Corporate addresses
online communication strategies that are applicable to maintaining a blogging
and forum website. Postman defines a
blog as a "highly complex and very popular medium, with many bloggers having
widespread influence". This influence
may be used to inform, advertise, or gain popularity. A blog might exist on its own (like TechCrunch) or be on a website with a
collection of blogs (like those found on CR4 or The New York
Times).
Forums
Although bloggers are the conversation starters
when they submit written work online, discussion forum users often drive the
conversation in this medium. Users can
post questions or comments or respond to what others have posted - these form
"threads" of conversation. (Note that
many blogs also allow comments in response to the original text.) A 2007 Technographics survey published in Groundswell
found that a fifth of online Americans read or respond to discussion
forums.
Many users establish online friendships and even
cliques; according to Groundswell "forums and reviews succeed partly
because they let people show off".
Technical support websites rely greatly on a question and answer format
in which users help one another.
Bringing it
All Together
A community is more than a collection of blogs and
forums - it is a group of users that interact with one another on a daily,
hourly, or up-to-the-minute basis.
Postman defines a community as being similar to a blog or forum but as
being "designed to accommodate larger numbers of participants in a slightly
different manner".
CR4, for example, is organized by topic
(Automotive, Mechanical Engineering, General, etc.) and caters to a common
interest (engineering, scientific, and technical professionals). Postman also suggests that "community
management is usually decentralized, with control and responsibility for upkeep
divided among a handful of dedicated, inspired (and often unpaid)
members". CR4's moderators are paid;
however, they are GlobalSpec employees who must also complete their regular
work at the same time.
Editor's
Note: This is the second in a multi-part
series about social sites. You may want
to go back and read the Introduction if you missed it. The next part
will cover moderation as a function of social sites.
References:
Li,
Charlene, and Josh Bernoff. Groundswell. Boston, MA: Harvard Business
Press, 2008. Print.
Postman,
Joel. SocialCorp: Social Media Goes Corporate. Berkeley, CA: New Riders,
2009. Print.
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