Last Clicks Come From First Looks

A good example of burying the lede.

If you'd started off the article with that excerpt from the Adobe white paper it would have explained what the h#ll you were talking about. To anyone not specifically familiar with that marketing lingo (e.g., probably most of the engineers here at CR4) your article was gibberish. It became a bit clearer to me when I 'read the whole article', but only when I finally got to the Adobe article you quoted.

And by the way, I think you are wrong to say the idea of 'love at first sight' is a fallacy. It may be an oversimplification, which is really what your article says, but it's not really a fallacy.

Thanks for reading the entire article, I wish more folks took the time to read instead of just scan the excerpts. I appreciate your comments. Not that Wiki is authoritative, but when we look up "fallacy":

"By accident or design, fallacies may exploit emotional triggers in the listener or participant (appeal to emotion), or take advantage of social relationships between people (e.g. argument from authority). Fallacious arguments are often structured using rhetorical patterns that obscure any logical argument.

Though an argument is not "logically valid", it is not necessarily the case that the conclusion is incorrect. It simply means that the conclusion cannot be arrived at using that argument."

I'm glad people believe in love at first sight. It's a great example of an emotional trigger that's somehow been built into the target through influence leading up to that moment. The conclusion of first love is correct, but attributing it to only the initial contact with the object of affection isn't entirely valid.

Unless, of course, one has lived in a jungle or on a desert island and never seen a member of the opposite gender, was raised by wolves and didn't have a TV, radio, computer, or books, and then had a chance encounter. I suppose that qualifies.

But let's not burst the bubble of romanticism.

Social media works the same way in preparing the buyer to make a purchase decision now. It's not the super-duper offer de jour, it's all the influence and trust leading up to it.