As
the 1970s came to a close, automakers were faced with ever-stricter
emission regulations on gasoline engines. Thinking outside the box, GM
tasked its Oldsmobile division with creating a range of diesel engines
that would be immune from gasoline emission standards, while delivering
the performance and fuel economy that consumers wanted. On paper, it
seemed brilliant; in execution, however, it was anything but.
The first Oldsmobile diesels arrived for the 1978 model year, and
they carried a modified version of the brand's 5.7-liter (350-cu.in.)
V-8. By 1979, the year of this magazine ad, the division had increased
its oil-burning options to include the 4.3-liter (261-cu.in.) V-8 as
well, offering diesel engines in a whopping 19 Oldsmobile models.
See for yourself, diesel engines in passenger autos isn't a new idea.
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