A couple of months ago, the highly-authoritative consumer products and services comparison magazine Consumer Reports, announced that the P85D, which is the performance version of the all-electric sedan Tesla Model S, was the best car it has ever tested, awarding it a record-breaking score of 103 points on its road test.
Even though Consumer Reports gave the Model S a perfect score, recommending it as a top pick for consumers, it was quick to note that the car's reliability was in question. Now, a few months later, after conducting its annual survey on vehicle reliability, Consumer Reports says that the Model S has serious reliability issues, withdrawing its recommendation for the ultra-popular sedan.
Consumer Reports has announced that the Model S received a "below-average" rating for predicted reliability in the magazine's survey of owners, and that a vehicle with a worse-than-average score can not be recommended.
The magazine gave this rating to the Model S after surveying about 1,400 owners, who reported the various issues they have had with their cars in terms of reliability. Consumer Reports says that the most common problems cited by owners had to do with the vehicle's charging equipment, power equipment, drivetrain, large center console, as well as "body and sunroof squeaks, rattles, and leaks." Also, some owners reported problems with the car's automatic door handles and misaligned doors. These are some serious quality problems, that would make any motorist question the reliability of their vehicle.
"As the older vehicles are getting up on miles, we are seeing some where the electric motor needs to be replaced and the onboard charging system won't charge the battery," said Jake Fisher, CR's director of automotive testing. "On the newer vehicles, we are seeing problems such as the sunroof not operating properly. Door handles continue to be an issue."
Unsurprisingly, Consumer Reports' decision to withdraw its recommendation for the Model S had a major impact on Tesla's stock. Immediately after the magazine published the results of its survey, Tesla Motors' shares fell by 10%, a decline that is understandable, considering how influential Consumer Reports' ratings are in terms of affecting consumer decision making process when buying a car.
Consumer Reports' survey underscores how the sophisticated technology that the Model S is equipped with can present an issue for owners. Many of them reported having problems with the vehicle's infotainment system, and cited various technical glitches as factors that affect their overall opinion on how reliable the Model S is.
Tesla Motors reacted to this survey by saying that the company communicates with customers on a regular basis in order to fix any issues reported by owners. "Over-the-air software updates allow Tesla to diagnose and fix most bugs without the need to come in for service," the company said in a statement. "In instances when hardware needs to be fixed, we strive to make it painless."
In any case, the reputation of the Model S among consumers, which has been nearly flawless so far, has surely been damaged by this survey. Tesla Motors will definitely need to react quickly and try to resolve all reliability issues reported by owners, in order to maintain the current sales rate, which is admittedly pretty satisfying.
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