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A popular car for the decade, it was produced by the Ford Motor Company, the subcompact Pinto is today best known for its propensity to combust in rear-end collisions. Despite its horrific portrayal in Pinto Madness, published by Mother Jones magazine in its September/October 1977 issue, later fatality rate data revealed the Pinto to be on par with other subcompacts of the day and certainly not the threat it was purported to be in both print and broadcast media.
Looking for a subcompact to counter the market onslaught from Japanese and European automakers, Ford Motor Company began work on the model that would become the Pinto in 1967. By December 1968, the basic design concept was approved by Ford Product Planning, but there was a catch: Lee Iacocca wanted the Pinto to be in dealer showrooms by the 1971 model year, condensing the typical 43-month development cycle into just 25 months. Furthermore, Iacocca insisted that the new model weigh no more than 2,000 pounds and cost no more than $2,000, standards that were considered by engineers to be set in stone.
Despite its unfair reputation, a lot of ingenuity went into the Ford Pinto, from the ground up.
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