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Hemmings Motor News Blog

Hemmings Motor News has been around since 1954. We're proud of our heritage, but we're also more than the Hemmings full of classifieds that your father subscribed to. Aside from new editorial content every month in Hemmings, we have three monthly magazines: Hemmings Muscle Machines, Hemmings Classic Car and Hemmings Sports and Exotic Car.

While our editors traverse the country to find the best content for those magazines, we find other oddities related to the old-car hobby that we really had no place for - until now. With this blog, we're giving you a behind-the-scenes look at what we see and what we do during the course of putting out some of the finest automotive magazines you'll ever read.

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Automobilia: Gow Paint Your Flivver!

Posted February 21, 2018 10:38 AM by dstrohl
Pathfinder Tags: classic auto DIY sears

One of the neatest references for everyday-material culture of the past is a Sears, Roebuck and Company Catalog. Sears in its catalog days was to many folks what Amazon is today. You perused pages and pages of everything from workwear to Sunday suits to firearms to tools to camping gear to auto parts, then you placed your order and the post office brought it to your home. If you want to know how something was done in the past, the Sears catalog from your era of choice probably has clues.

One of the things I was curious about was paint application for my 1923 Ford project, Tilly. Period photos indicate that after only a year or two on the streets, the factory Japan Black finish on most Tin Lizzies had decayed into something resembling a chalkboard. Duco-finished products from General Motors fared somewhat better, but worn-out paint was a problem that all auto owners eventually faced.

To see what the average do-it-yourselfer might have done back in the time period I’m emulating, I pulled my trusty Sears, Roebuck and Co. Catalog No. 149 (Fall and Winter 1924-1925) off the shelf and turned to the index, seeing “Automotive Enamel” listed on page 965. That revealed Sears carrying a whole line of Seroco Auto Paints to “Make your car look like new.” It also revealed two complete kits for refinishing an aged car: A “Special Painting Outfit for Ford Cars” and a “Complete Automobile Refinishing Outfit.”

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#1

Re: Automobilia: Gow Paint Your Flivver!

02/22/2018 7:27 PM

Gow paint? Wutdaheck is gow paint?

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Re: Automobilia: Gow Paint Your Flivver!

02/22/2018 10:03 PM

Well, you can't repaint your car for $3.35 nowadays!

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Re: Automobilia: Gow Paint Your Flivver!

02/23/2018 5:42 PM

With a pair of 2" brushes either?!

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Re: Automobilia: Gow Paint Your Flivver!

02/24/2018 1:18 PM

I saw that. Where/what is the GOW?

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Re: Automobilia: Gow Paint Your Flivver!

02/23/2018 6:45 PM

That's ok; I refurbished my first car (pistons, rings, bearings, and all seals) from a J.C. Whitney catalog!

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