Hemmings Motor News Blog Blog

Hemmings Motor News Blog

Hemmings Motor News has been around since 1954. We're proud of our heritage, but we're also more than the Hemmings full of classifieds that your father subscribed to. Aside from new editorial content every month in Hemmings, we have three monthly magazines: Hemmings Muscle Machines, Hemmings Classic Car and Hemmings Sports and Exotic Car.

While our editors traverse the country to find the best content for those magazines, we find other oddities related to the old-car hobby that we really had no place for - until now. With this blog, we're giving you a behind-the-scenes look at what we see and what we do during the course of putting out some of the finest automotive magazines you'll ever read.

Previous in Blog: Open Diff – What Are the Best Books for an Automotive Library?   Next in Blog: That Old Truck: A Love-Hate Relationship with My Summer Camp’s 1.5-Ton Ford Stakebed
Close
Close
Close

When Less Was More – Selling the 1969 Chevrolet Camaro

Posted June 20, 2019 9:00 AM by dstrohl

Introduced for the 1967 model year, Chevrolet’s Camaro was designed to go head-to-head with the phenomenally successful Ford Mustang. By the Camaro’s third-year on the market, it was doing an admirable job of closing the sales gap, thanks in part to consumer advertising that relied primarily upon images to deliver the sales pitch.

Above, we see the Camaro — specifically a Camaro SS with the RS package, per Chevrolet’s ad copy — staged artistically in front of a Corvette Stingray, with the title, “Camaro and company.” Even without reading the copy, the message is clear: Perhaps a Corvette is a stretch for your budget, but the Camaro is still a desirable performance car, at an attainable price. In fact, the longing gaze cast by the model on the Corvette’s nose seems to indicate she’d rather have the Camaro.

How the Camaro waged a sales war with Mustang, without eating at the Corvette market.

Reply

Interested in this topic? By joining CR4 you can "subscribe" to
this discussion and receive notification when new comments are added.
Guru
Engineering Fields - Instrumentation Engineering - New Member Hobbies - Automotive Performance - New Member Technical Fields - Education - New Member Fans of Old Computers - TRS-80 - New Member Hobbies - Musician - New Member

Join Date: Jan 2008
Location: Tucson, AZ
Posts: 1331
Good Answers: 30
#1

Re: When Less Was More – Selling the 1969 Chevrolet Camaro

06/21/2019 2:41 PM

"Win on Sunday, sell on Monday." -- worked for all 3 Detroit car companies.

__________________
...and the Devil said: "...yes, but it's a DRY heat..!"
Reply
Reply to Blog Entry
Interested in this topic? By joining CR4 you can "subscribe" to
this discussion and receive notification when new comments are added.

Previous in Blog: Open Diff – What Are the Best Books for an Automotive Library?   Next in Blog: That Old Truck: A Love-Hate Relationship with My Summer Camp’s 1.5-Ton Ford Stakebed

Advertisement