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From Technology & Media - International Herald Tribune:
Some companies pay millions to have their logos on Dale Earnhardt Jr.'s race car, but others prefer to pay Brian Katz $500 or more a month for space on his Ford Expedition.
Katz, 32, of New York is one of the tens of thousands of motorists who have signed up to have their cars and trucks wrapped in advertisements in exchange for a stipend of up to $800 a month.
These offers are becoming so popular that car owners have been willing to limit where they shop and abide by a code of conduct while they are behind the wheel.
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