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Is the American public willing to dig deeper into their pecuniary
pockets for energy from clean coal or renewable sources? Yes, with some
caveats, according to a recent Deloitte & Touche survey. Most cite
environmental issues as a primary factor in willingness to pay for alternative energy;
price was a secondary motivator. However, the majority would not
shoulder an additional 5% on electricity bills in support of
government-mandated purchases of alternative energy. What's your cap:
how many greenbacks are you willing to spend to have a green energy
supply?
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