Are Packages a Waste?

"And what's so important about the package anyway — it gets thrown away immediately after the sale."

I always thought the packaging was to hold the product till it was consumed and THEN you threw away the empty package!

The attractiveness of the packaging is to attract the coutomers attention and provide sales appeal!

Read this paper and all will be made clear to you:

http://econpapers.repec.org/article/cupjadres/v_3A44_3Ay_3A2005_3Ai_3A04_3Ap_3A375-389_5F04.htm

Just substitute the word packaging for the word advertising.

Superbowl ads = razzmatazz packaging=wasteful display to signal exceptional value= product fitness message-"we are so good we have money to burn."

Also same for secondary sex vharacteristics in nearly all vertebrates...

milo

Ooooh you've started me off on one now...

These stupid changes are probably introduced by flatulent overpaid marketing guys who never do the blood shopping.

It makes my bood boil when I'm trying to do a bit of shopping in my lunch hour, and some twat has changed the packaging or reorganised the bloody shelves in the supermarket...

If I have have to ask where a product is I always say 'Where have you hidden the....'

Last week it was the Avacodos...why do they need to move the damn things?? Had the Avacados been complaining that they didn't like it next the Aubergines? Was the Ocra getting too noisey?

Then you get the stupid seasonal moves...they swap the positions of Vegetables and Salad...
'Well it's more convenient for the customer'...No it sodding well isn't...It's more convenient to know where the produce is.
'But it results in a 5million % increase in salad sales'... No you muppet...the increase is due to the bloody sun coming out at last..

Calm calm...must have tea and toast.

<That rant was bought to you by kind permission or the Rant Corporation..a subsidiary of KrisDel^TM Products... available at an undisclosed and constantly moving location near you>

Del

My feelings exactly.

At this point, there are so many different products of similar type on the market that it becomes increasingly hard to locate the one I am searching for. I am much happier when in the market of 3rd world shops where there are limited numbers of choices.

To me the packaging of most goods is a waste of time and only increases product costs.

Do your avocados look different there? Mine are still green.

I guess mother nature is being market selective in her packaging updates.

Browny green nobbly pear shaped fellows... That's just the supervisors...

Yes, exactly. They change everything around at Tesco's so that you spend more time in the store and are therefore more prone to impluse purchases. They also make a big display of things that they are going to get a good margin on and hide the "loss leaders," or run out of them because they had so few. Then there's the old "milk all the way in the back" routine to make you look at more stuff in the store. The local big box suddenly realized that people were just going to the quick mart to grab milk instead of hitting their box, so they have a small display up front now - right next to the carry out food displays. Expensive shite at eye level, value for money by your toes. It goes on and on.

You're right, I do need another cuppa.

As long as the packages are recyclable I guess I don't mind. But there is so much waste in the product stream in terms of packaging that this might be an area where the government might actually (shudder) be able to help with regulations.

Then again if you live in Japan for any amount of time then you really get a good idea of what over-packaging looks like!

I was in Bon Aire last July on a dive trip and went into the local supermarket to pick up some snacks. It was really quite funny how the packaging on allot of the products was colored to look similar to "name brand" products in the USA. My buddy bought a pack of Oreo cookies and didn't even realize they weren't real Oreoes till we got back to the motel. The bad thing was the darn cookies were really good and should have sold on ther taste alone. I noticed this on milk, cookies, peanut butter, bread, canned goods, all kinds of chips etc and even on paper towels.

pipewelder

Somethings they don't pacage well enough and other too well. Strange, I often wornder if they people who package foods ever eat the food the package.