To Tweet or Not to Tweet?

CR4 is on Twitter, too! Follow us there to see how we tweet.

CR4 on Twitter

I tweet for http://www.wikimheda.org. I find its an effective way to communicate with industry peers. The material handling/logistics industry is surprisingly well-represented there. Check me out @mathandlingedge.

Our firm York Saw & Knife (http://www.yorksaw.com) recently started using Twitter and so far it seems to be working well.

Generally, I there must be a significant base of Twitter users to reallly make the effort worthwhile. Clearly for Pepsi, there are enough fans of the soft drink that use Twitter to warrant the investment. However, I would not think that this would be the case for everyone.

Every business must carefully review whether they are getting a return on their investment in terms of sales, attention, authority or something else of value to legitimize the amount of time and effort they spend.