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Semantics & Engineering

08/30/2007 6:58 AM

Hi,

Can anyone help me out here?

For a while now I have been receiving mail shots and e-mails, and reading reports etc where you are invited to 'Leverage this…' or 'Leverage that…' The latest issue of 'Manufacturing Community Update' from Autodesk has an article entitled "Leverage Inventor 2008 Sketch Tools" My question is this, what does 'leverage' mean in this context?

I know what a lever is and I know what leverage is as a noun, but I am struggling to understand it as a verb. Wikipedia does not offer much help here either.

I don't want to be labelled as a Luddite here and I don't have a problem with using technical terms. I would just like to know what it is that these articles are describing.

Thanks in advance for any enlightenment.

Drew

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#1

Re: Semantics & Engineering

08/30/2007 7:12 AM

'Leveraging'?

The http://www.plainenglish.co.uk/ Plain English Campaign is attempting to supress this linguistic codswallop. Most of this sort of stuff is generated by individuals that have an over-inflated sense of their own importance, or even their own relevance, and in itself is not worthy of huge amounts of attention.

The plain truth is that the greatest amount of income goes to those who generate the greatest amount of bullshine and push the greatest amount of envelopes (to paraphrase). The Dilbert cartoons might provide some light entertainment based upon it. Meanwhile, when's the next bus to Mars, please?

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#2
In reply to #1

Re: Semantics & Engineering

08/30/2007 8:10 AM

Hello PWSlack

I do agree with you answer.

This plain english campaign directly aims to the target of linguistic codswallop. As a foreign english speaker I very often find that I must spend a lot of time imagining what normatives and technical papers do really want to say.

Anyways the http://www.plainenglish.co.uk/guides.htm guides there submited are really worth reading even if you write in another language.

I am going to give this internet address to my coleagues. This way, we will all improve and critizise our writing skills.

Thank you very much for the address.

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#12
In reply to #1

Re: Semantics & Engineering

08/31/2007 7:17 AM

If you go to Dilbert.com you can get a free Dilbert strip e-mailed to you every day, it's always a welcome break in my day.

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#3

Re: Semantics & Engineering

08/30/2007 8:44 AM

Translating some of these new words into French is very difficult. I'm not sure Michelle of the Resistance will understand them. I'm certain the British Airmen won't.

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#4

Re: Semantics & Engineering

08/30/2007 9:02 AM

"The latest issue of 'Manufacturing Community Update' from Autodesk has an article entitled "Leverage Inventor 2008 Sketch Tools" My question is this, what does 'leverage' mean in this context?"


"Make it work for you" . . . possibly.

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#5

Re: Semantics & Engineering

08/30/2007 3:07 PM

More marketing speak trying to make things look more complex and glamorous. What it really seems to mean is "use and apply". "Leverage" sounds much better, especially when you are paying thousands of dollars.

Here are some more real examples I have come across this year.

Military weapons R&D program submission

- "overwhelm target characterization uncertainties" = Blow it up!

A Scientific study proposal to educate the public

- "We propose the formation of interagency societal impact subgroups to coordinate
education and public outreach on the health and environmental impacts of nanotechnology" = We want to put together a team

......"This information will minimize the likelihood that the public develops polarized perceptions of nanotechnology
based on rumour and supposition and hence avoid potential overreactions" = .....to teach the public about nanotechnology.

Why say 1 word when 10 will convey the same meaning !

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#6

Re: Semantics & Engineering

08/30/2007 8:09 PM

I had to look up 'codswallop'

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#7

Re: Semantics & Engineering

08/30/2007 11:23 PM

much like.."efforting."

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#8

Re: Semantics & Engineering

08/31/2007 1:59 AM

I think you have to go back to the definition as a noun. To have leverage, literally, is to have a mechanical advantage due to use of a lever. This has been adapted to a verb that means, essentially, advantage, as in to get the upper hand over someone, the better end of a deal, or in this case, get more out of the software.

But I agree, it's silly and pretentious.

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#9

Re: Semantics & Engineering

08/31/2007 4:52 AM

I don't know about the rest of you but as soon as I encounter terms like 'leverage' and their ilk, I stop reading because I know that there will be no useful information in the article.

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#14
In reply to #9

Re: Semantics & Engineering

08/31/2007 11:48 PM

There seems to be a "but wait! That's not all." attachment to these terms of leverage and such.

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#10

Re: Semantics & Engineering

08/31/2007 5:54 AM

Any noun can be verbed.

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#11
In reply to #10

Re: Semantics & Engineering

08/31/2007 5:58 AM

Doesn't mean it'll make sense though.

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#13

Re: Semantics & Engineering

08/31/2007 11:26 AM

Thank you all for your comments.

I think I have a rough idea what it means now and also what it says about the person using it.

PWSlack: Thanks for the link to the Plain English site

Drew

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