Italian press has decided to change its direction and save Naples' reputation after having shown all over the world its trash.
Yesterday news were talking about the industry in Naples: Naples aerospace, the gold factories; things everybody knows in Italy: we know what Alenia Spazio is doing in aerospace field in the Naples area, we know how Southern Italy is busy in infrastructure creation and new businesses set up, but what good news does all over the world receive by Italy?
Some months ago I was receiving e-mails by my US friends telling me "You are lucky, you don't live in Naples".
Unfortunately in Sicily we have other problems: one of them is called mafia.
Never heard about?
Hearing that I come from Sicily my US colleagues are usually saying: Sicily? The godfather!
Recently I attended a conference in Chicago, I was one of the speaker and everybody were astonished hearing I was coming from Riesi, a little town in the centre of the Sicily, and my company is working in important projects like ALICE with CERN… unbelievable!
When the moderator of my session asked me: "why to set up a firm in Sicily? You have nothing!"
I answered "Sicily is not only mafia and cannoli, no more!".
We have a semiconductor park (ST Microelectronics) and the excellence of nuclear physics in Catania (INFN-LNS), petrochemical field is growing again thanks ERGMED-LUKOIL joint venture in Priolo (Syracuse) and last but not least Aerospace is growing in the Palermo area thanks GALILEO AVIONICA.
Expertise in my company grew up here during the last 15 years, it grew up in Sicily which is famous everywhere for mafia and wonderful sightseeing, nothing else.
EASY TO CREATE STEREOTYPES, the most difficult is to brake them!
I hope Naples will be saved but what will happens to Sicilian businesses?
I think we are not very good marketing ourselves mainly because of press prefers "bad news".