I think during the world crisis NO VACATION could be a valid marketing strategy.
Actually crisis seems to be deeper during summertime as buyers (and sellers) are on vacation and everything seems to stay on hold.
That should be positive according Darwin Theory; "It is not the strongest of the species which survives, not the most intelligent, it is the one that is the most adaptable to change".
Experts seems to agree with the fact that crisis will finish soon for example subsea equipments field is expected to have a strong growth rate in the fall as the biggest contractors such as FMC or VETCO GRAY already awarded very big projects in North Sea and Africa.
Companies like mine are surviving thanks the possibility to operate in several fields. Adaptability to market changes and challenges has ever been our PRIORITY.
We decided to work during summertime even if a jobs' contraction and to use a NO VACATION strategy: of course our workers will go on vacation by rotation but our plant will not close just to permit our customers actual and potential to contact us any time either for emergencies either for new jobs.
Last year crisis didn't yet invested Europe and Italy and our policy permitted us to find new important customers and working in new markets.
I am confident that this strategy could be applicable also this year, just we have to THINK POSITIVE.
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