It's a busy morning at Cartridge World in Aylesbury, part of a chain
of almost 200 outlets across the UK that sell branded and refilled
printer cartridges. It's a thriving business. The shop has seen turnover
double in the past five years.
But store owner Martin Dyckhoff
says customers come to him time and again with the same complaint: the
branded inkjet cartridges they have bought run out of ink too quickly.
The
sky-high price of printer ink - measure for measure more expensive than
vintage champagne - has been well documented. Less well-known is the
fact that the amount of ink in the average cartridge has shrunk
dramatically. "Newer cartridges contain a fraction of the ink a similar
product contained a decade ago," Dyckhoff says. "The amount can be
minuscule."
For example, the Epson T032 colour cartridge (released
in 2002) is the same size as the Epson colour T089 (released in 2008).
But the T032 contains 16ml of ink and the T089 contains just 3.5ml of
ink. It's a similar story with Hewlett Packard (HP) cartridges. A decade
ago, the best-selling HP cartridge had 42ml of ink and sold for about
£20. Today, the standard printer cartridges made by HP may contain as
little as 5ml of ink but sell for about £13. (Read full article here.)
I recently posted about my distaste for "shrinking" grocery store items (sneaky, sneaky) allowing for profit increases in a subtle manner. I was, just now, searching for inkjet cartridges and stumbled across the above article. It's been a sore subject for years with articles complaining about various aspects of it years back -- ex. this one. HP tried to explain the increasing cost in statements in this article. But it doesn't address the drastic volume reductions or the consumer "boots on the ground" experience with cartridge lifetime. This is just another instance of deceptive business practices, in my opinion, which really irritate me. Not much else to say, except "I hate that thing." Sort of Nixon-esque. (Links to audio clips. If you don't have a plugin that will play WAV files... sorry.)
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