For Search, Murdoch Looks to a Deal With Microsoft

From NYT > Technology:

News Corporation, the media conglomerate controlled by Rupert Murdoch, has engaged in early-stage discussions with Microsoft about a pact to get paid by Microsoft to remove its news content from Google's search engine and be available on Bing, according to a person briefed on the matter who spoke anonymously to discuss confidential negotiations.

Reuters Rupert Murdoch

Mr. Murdoch has been vocal of late about getting paid for the company's content online. News Corporation owns many newspapers, including The Wall Street Journal, The New York Post, The Times of London and The Sun in Britain.

The Financial Times first reported on the discussions, which involve Microsoft possibly paying News Corporation to index its content on Microsoft's search engine, Bing. The development has the potential for the newspaper industry to finally generate revenue from online news beyond advertising.

A spokesperson for Microsoft was not immediately available for comment. A News Corporation spokeswoman declined comment.

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