How do you generate new ideas or even new solutions to nagging problems? This piece from the New York Times explores an epiphany experienced by a long-term management consultant when he realized that creative thinking — even within the relatively narrow confines of the business world — can produce unexpected and highly successful results. Business schools that have adopted the concept look at problems as multicultural — not as a marketing problem, an engineering problem, or a financial problem. For example, consider one that crosses boundaries and requires a multidimensional solution.
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