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Following a February 2007 ice storm that forced cancellation of nearly 1,000 flights, JetBlue launched an extensive system to capture passenger opinions. Quality Progress reports that the carrier gets nearly 500 daily emails, 40,000 monthly survey responses, plus online feedback from 40% of its frequent flyers. Much of this data is in structured format—check boxes or multiple-choice responses. To efficiently mine written feedback, JetBlue relies on "text analytics" software that automatically identifies facts, opinions, requests, trends, and trouble spots from unstructured text. What innovative methods do you use to gauge customer views about your products?
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