TeknologikL Blog

TeknologikL

"Plug it, play it, burn it, rip it"
TeknologikL is a place for conversation and discussion about new technologies emerging in consumer electronics with a focus on high-definition video and audio. The blog will cover topics including home theater equipment, digital distribution, media streaming, electronic product reviews and more.

The blog's owners are constantly searching for the next device to satisfy their ever growing hunger for technology. Media junkies standing on the edge of reality, ready to take the jump.

Previous in Blog: 3D Hysteria - Don't Buy Into it…Yet   Next in Blog: Sorry Megabyte, We Don’t Need You Anymore
Close
Close
Close
13 comments
Rating: Comments: Nested

Will Blockbuster Remain Lackluster?

Posted May 06, 2010 12:14 PM by baumah

Blockbuster is a movie and video game rental chain with over 9,000 stores worldwide. The first store opened in Dallas, Texas in 1985. Blockbuster's business model was based on buying a movie for a large, flat fee and then renting the movie over and over again. Blockbuster's large selection of movies made it difficult for mom and pop video rental stores to compete.

Stock

Over the past 5 or 6 years, Blockbuster's stock has plummeted from a high in 2002 of around $30 per share to its current price just over 40 cents per share. The reason for this is the competition Blockbuster has had to face from rental kiosks and online/mail order rentals.

Competition

Netflix and Redbox are the two biggest threats. Netflix, which was started in 1997, allows customers to either stream movies from an online database or order DVDs through the mail at a low monthly fee. Redbox has kiosks where movies can be rented for 1$ a night and returned to any other Redbox kiosk.

Adapting

Blockbuster has tried to compete with Netflix by creating an online streaming/mail order DVD rental service, but their poor online selection hasn't been holding its own against Netflix. Blockbuster's poor customer service and exorbitantly large late fees have also made it difficult to be competitive. So Blockbuster has tried to get rid of late fees to hang on to their diminishing customer base.

Future

Recently, both Redbox and Netflix signed deals with studios that delay the release of many new movies by 28 days, in return they can buy the movies at a lower cost. This makes Blockbuster the only rental option for almost a month, giving it a much needed edge over its competitors. Blockbuster has also started a partnership with NCR to create rental kiosks.

Can Blockbuster reach the top again, or has changing technology doomed them to failure?

Resources:

http://www.thebigmoney.com/blogs/hulucination/2010/04/12/redbox-sees-red?page=full

http://www.slate.com/id/2252371/

http://www.techdirt.com/articles/20100423/1148439156.shtml

http://en.wikipedia.org/wiki/Blockbuster_Inc.

Reply

Interested in this topic? By joining CR4 you can "subscribe" to
this discussion and receive notification when new comments are added.

"Almost" Good Answers:

Check out these comments that don't yet have enough votes to be "official" good answers and, if you agree with them, vote them!
Guru
United States - Member - New Member Engineering Fields - Electrical Engineering - New Member

Join Date: Jul 2008
Posts: 1149
Good Answers: 36
#1

Re: Will Blockbuster Remain Lackluster?

05/06/2010 1:12 PM

Simple as this: If you do not roll with the changes, you will be flattened.

If blockbuster cannot adapt, then they will disappear. Laundromats used to be a huge business, and then people bought residential washers and driers. Although they still thrive, their business isn't as bright as it once was.

Blockbuster will disappear and new places will take its place. Even though they will be the only rental option for a month after a new movie is out, they cannot compete with the convenience of online ordering. They are doomed.

Reply
Associate

Join Date: Jun 2009
Posts: 36
#2
In reply to #1

Re: Will Blockbuster Remain Lackluster?

05/06/2010 1:17 PM

Yea good point, I think Blockbuster does have a chance to turn themselves around, but it is unlikely with the way they have been going.

Reply
Guru
Hobbies - CNC - New Member Hobbies - DIY Welding - New Member Engineering Fields - Electromechanical Engineering - New Member

Join Date: Aug 2007
Posts: 23647
Good Answers: 420
#3

Re: Will Blockbuster Remain Lackluster?

05/06/2010 2:19 PM

One thing about running a company is to recognize and make adjustments to the market before anyone else (competition)

One saw this coming when they had mail order video rentals like Netflix. I did think it was a good idea that you can go into the store or return them direct to the store and pick up a new one.

BUT, I was already subscribed to Netflix.

And if you or potential customers compares yourself (blockbuster) to Netflix you are already behind in the game.

p911

__________________
“ When people get what they want, they are often surprised when they get what they deserve " - James Wood
Reply
Guru

Join Date: Feb 2005
Location: New York
Posts: 575
Good Answers: 16
#4

Re: Will Blockbuster Remain Lackluster?

05/06/2010 3:07 PM
__________________
Kaplin
Reply
Guru
Hobbies - CNC - New Member Hobbies - DIY Welding - New Member Engineering Fields - Electromechanical Engineering - New Member

Join Date: Aug 2007
Posts: 23647
Good Answers: 420
#6
In reply to #4

Re: Will Blockbuster Remain Lackluster?

05/06/2010 3:26 PM

yes....do you carry beta cassettes

__________________
“ When people get what they want, they are often surprised when they get what they deserve " - James Wood
Reply
Associate

Join Date: Jun 2009
Posts: 36
#5

Re: Will Blockbuster Remain Lackluster?

05/06/2010 3:21 PM

Blockbuster is very late in bringing their change but creating Kiosks in addition to improving their mail in dvd system might give them a chance. Netflix has mail order dvds and an online databse, redbox has kiosks, blockbuster will have mail in dvds, online movies, kiosks, and newly released movies almost a month before redbox/netflix.

I personally would prefer blockbuster if they would have a membership where you could make use of all of these features for a monthly fee. I have tried netflix, but sometimes I prefer walking around the store to choose my movie, and redbox is convenient but I dont like their selection that much.

Reply
Guru

Join Date: Nov 2007
Posts: 519
Good Answers: 11
#7

Re: Will Blockbuster Remain Lackluster?

05/07/2010 7:43 AM

I think if Blockbuster goes out of business it's because they didn't try to understand their own business.

I remember when I was young (late 80's and 90's), I used to love renting movies and video games, especially games, because I couldn't afford to buy them. It was $2-3 for 3 days.

Last time I went to Blockbuster which was a few years ago, it was $7 to rent a movie for 7 days. Why rent for $7 when I can buy for $15? Who needs a movie rental for 7 days? I feel like they try to justify their high prices by giving you the movie longer but when most people rent a movie they only need it for a night or two.

Reply
Guru
Hobbies - CNC - New Member Hobbies - DIY Welding - New Member Engineering Fields - Electromechanical Engineering - New Member

Join Date: Aug 2007
Posts: 23647
Good Answers: 420
#8
In reply to #7

Re: Will Blockbuster Remain Lackluster?

05/07/2010 7:51 AM

Thats what we were talking about, just be a subscriber, pay a flat month fee. with different levels, 1, 2,3 or 4, movies or games at a time, that can be streamed in, picked-up/dropped off at the store. but they are behind in the game and lost market share.

And do not know what there financial situation is to be able to turn it around. because by the time they get it to were they want it to be today, things would have change. They can't seem to see that.

CEO should be responsible for that.

__________________
“ When people get what they want, they are often surprised when they get what they deserve " - James Wood
Reply
Guru

Join Date: Jul 2007
Location: Tech Valley, NY
Posts: 3546
Good Answers: 15
#9
In reply to #7

Re: Will Blockbuster Remain Lackluster?

05/07/2010 8:13 AM

I agree. I used to work in a plaza where there was a Blockbuster and I loved renting movies until they raised their prices. I'd return it the next day, so at that point it would've been more cost effective for me to go to the movie theatre in my town.

As others have indicated, by not adapting to their changing market they had this coming.

__________________
Sharkles
Reply
Guru
Engineering Fields - Electromechanical Engineering - Technical Services Manager Canada - Member - Army brat Popular Science - Cosmology - What is Time and what is Energy? Technical Fields - Architecture - Draftsperson Hobbies - RC Aircraft - New Member

Join Date: Sep 2006
Location: Clive, Alberta, Canada
Posts: 5916
Good Answers: 204
#10

Re: Will Blockbuster Remain Lackluster?

05/07/2010 12:54 PM

There is definitely a life-cycle trajectory to any product or business model. They need to get into something new. All the drive-in movies are gone, and large screen movie theaters have suffered. If they rented out virtual reality suits for interacting with the upcoming 3d tech, they might survive. but they must do something new.. vhs is gone. dvd is not far behind. cd music is also pretty much gone. before that was tape, then vinyl, then 78's, and before that, cylinders, and before that, wire.

Chris

Reply
Active Contributor

Join Date: Mar 2010
Posts: 24
Good Answers: 2
#11

Re: Will Blockbuster Remain Lackluster?

05/07/2010 2:17 PM

Hard copy media is a dying industry. Anyone investing heavily into it, or not planning an effective exit strategy is going to get burned. I expect that within ten years all media will reside in volatile memory and the only thing of permanent nature that will remain will be whatever the user has collected over the previous years. Storefronts are becoming a liability. Certainly there will still be some form of one-on-one interaction, as people are social animals and there is a market for sociability. However, the nature of this edifice is what remains to be developed. The company who gets a rein on this dragon will be the one to best ride the beast. -Illya

Reply Score 1 for Good Answer
Guru

Join Date: Oct 2007
Location: Transcendia
Posts: 2963
Good Answers: 93
#12

Re: Will Blockbuster Remain Lackluster?

05/08/2010 10:11 PM

Were I to be hired as a consultant to reorder Blockbuster, I would have to compare its debt to the debt of the newcomers, put that up against what it actually owns, then determine what to sell, and what to keep.

The international situation would be a key focus for me, in my consultancy. There may be nations where the operating procedures appropriate to the past are the present.

Course it is unlikely that there is a nation in the world awash with videotape machines so the pivotal factor is related to the delivery hardware.

Typically pornography leads trends as far as the marriage of media distribution matching needs and desires, with the available best and cheapest hardware. All video rental stores of the brick and mortar variety were founded and will even long have appeal if they distribute what is otherwise unavailable.

Still there are skews and aspects of the business affected by the content of the production. Essentially for the modern urban human being living in a box, the television screen replaces the fireplace, or grandma and grandpa. Pornography leads to children due to its inspirational content.

Children are in constant need of entertainment for we must protect and serve them, and they cannot actually work yet. So then the base of the movie industry is always and forever will be love stories and children's movies.

If you really want your media distribution company to day in and day out stay in business, do what the porno people do. Then provide content at the other end of the scale, ie. fill the real need for entertainment that exists in children who are not to be given a box of matches to play with.

P.S. Nobody paid me to write this. It has been an area of my studies and experiences much complicated by laws and theft of intellectual property. There are media markets skewed by theft that make a freerider situation and cause extreme skews of straightforward business only comparable to aviation in its insanity.

__________________
You don't get wise because you got old, you get old because you were wise.
Reply
Power-User

Join Date: May 2008
Posts: 306
Good Answers: 12
#13

Re: Will Blockbuster Remain Lackluster?

05/09/2010 8:02 PM

All video rental stores are doomed to fail once IP TV gets a grip over the next few years. Samsung, Sony and Panasonic are one of the first to produce IP capable TVs (so hold off on even buying the IP set-top boxes). IP TV is like 'on-demand' TV. You'll be able to watch TV shows and movies when you want.

I believe that this will also starve such outfits as foxtel where they charge you as if you were watching all (100's) of channels at the same time 24hrs per day. Foxtel should also revisit their charges policy and adapt otherwise they too may feel the pinch.

Yay IP TV...now to get the government to get the NBN (National Broadband Network) up and installing already.

Reply
Reply to Blog Entry 13 comments

"Almost" Good Answers:

Check out these comments that don't yet have enough votes to be "official" good answers and, if you agree with them, vote them!
Copy to Clipboard

Users who posted comments:

baumah (2); chrisg288 (1); cingold (1); daffy (1); illya Leonov (1); Jaxy (1); Kaplin (1); phoenix911 (3); Sharkles (1); Transcendian (1)

Previous in Blog: 3D Hysteria - Don't Buy Into it…Yet   Next in Blog: Sorry Megabyte, We Don’t Need You Anymore

Advertisement