Blockbuster is a movie and video game rental chain with over
9,000 stores worldwide. The first store
opened in Dallas, Texas in 1985. Blockbuster's business model
was based on buying a movie for a large, flat fee and then renting the movie
over and over again. Blockbuster's large selection of movies made it difficult
for mom and pop video rental stores to compete.
Stock
Over the past 5 or 6 years, Blockbuster's stock has
plummeted from a high in 2002 of around $30 per share to its current price just
over 40 cents per share. The reason for this is the competition Blockbuster has
had to face from rental kiosks and online/mail order rentals.
Competition
Netflix and Redbox are the two biggest threats. Netflix,
which was started in 1997, allows customers to either stream movies from an
online database or order DVDs through the mail at a low monthly fee. Redbox has
kiosks where movies can be rented for 1$ a night and returned to any other
Redbox kiosk.

Adapting
Blockbuster has tried to compete with Netflix by creating an
online streaming/mail order DVD rental service, but their poor online selection
hasn't been holding its own against Netflix. Blockbuster's poor customer
service and exorbitantly large late fees have also made it difficult to be
competitive. So Blockbuster has tried to get rid of late fees to hang on to
their diminishing customer base.
Future
Recently, both Redbox and Netflix signed deals with studios
that delay the release of many new movies by 28 days, in return they can buy
the movies at a lower cost. This makes Blockbuster the only rental option for
almost a month, giving it a much needed edge over its competitors. Blockbuster has also started a partnership
with NCR to create rental kiosks.
Can Blockbuster reach the top again, or has changing
technology doomed them to failure?
Resources:
http://www.thebigmoney.com/blogs/hulucination/2010/04/12/redbox-sees-red?page=full
http://www.slate.com/id/2252371/
http://www.techdirt.com/articles/20100423/1148439156.shtml
http://en.wikipedia.org/wiki/Blockbuster_Inc.
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