Hemmings Motor News Blog Blog

Hemmings Motor News Blog

Hemmings Motor News has been around since 1954. We're proud of our heritage, but we're also more than the Hemmings full of classifieds that your father subscribed to. Aside from new editorial content every month in Hemmings, we have three monthly magazines: Hemmings Muscle Machines, Hemmings Classic Car and Hemmings Sports and Exotic Car.

While our editors traverse the country to find the best content for those magazines, we find other oddities related to the old-car hobby that we really had no place for - until now. With this blog, we're giving you a behind-the-scenes look at what we see and what we do during the course of putting out some of the finest automotive magazines you'll ever read.

Previous in Blog: Cool Cars: 1948 Packard   Next in Blog: Cool Cars: 1928-1938 Ford
Close
Close
Close
Rate Comments: Nested

L'Universelle - Front Wheel Drive in '55

Posted June 03, 2010 12:01 AM by dstrohl

Pretty much all we ever see anymore of L'Universelle, the GM concept truck of 1955, is the same color photograph and the same brief one-paragraph description, usually contained within broader articles about GM show cars.

We almost never see any in-depth treatment of L'Universelle, establishing the concepts behind it and the parties involved in its creation. Nor do we ever see any mention that GMC went ahead and actually built two test mules of a possible production version.

That's probably because Dave Newell and Robert L. Hauser gave us the entire story back in August 1982.

Read the Whole Article

Reply

Interested in this topic? By joining CR4 you can "subscribe" to
this discussion and receive notification when new comments are added.
Guru
Popular Science - Weaponology - New Member United Kingdom - Member - New Member

Join Date: May 2007
Location: Harlow England
Posts: 16512
Good Answers: 670
#1

Re: L'Universelle - Front Wheel Drive in '55

06/03/2010 10:48 AM

Great story, great vehicle, developed on virtually zero budget...spoiled by those dreaded words 'low projected sales volume'
(You need to click on the 'page1' 'page 2' etc to be able to read it.)
Yeah right tell that to VW with their iconic camper van.
I sometimes think the US automotive industry owes it's demise soley to the marketing guys, who don't know the meaning of risk and wouldn't know a good idea if it bit 'em on the behind.
I know zip about the industry, so this is just my cynical view.
Del

__________________
health warning: These posts may contain traces of nut.
Reply
Reply to Blog Entry

Previous in Blog: Cool Cars: 1948 Packard   Next in Blog: Cool Cars: 1928-1938 Ford

Advertisement