What was supposed to be a 24-hour experiment on June 10,
2010 was cut short due to a "bug," which erased a link under the search bar on
google.com. This link explained why Google's homepage was taking a colorful
look.
A week prior, Google had announced that it would begin
providing users with the option to set a background image to the home page. This
feature also allowed people to upload their own picture to the background
(provided that it was big enough).
To highlight this feature, Google forced an image to appear
for all users. Most users were annoyed with the change from the crisp white
background, causing "remove Google background" to become one of the top
most-popular searches on June 10th (reaching 7th place at
its peak).
Bing Copy-Cat?
Most people believed that Google was copying Bing by adding
a picture background. Bing is distinguished from other search engines because
of its background image. Bing also has links to searches about the images on
the page as well.
Why is Everyone so
Upset?
A lot of people were angered by this abrupt transition. They
didn't know how long this was going to last, nor how to turn this feature off.
It also irritated long-time users because the white background and lack of visual
clutter is what defined Google.
Do you think that Google took down this feature because of
the overwhelming negative response? After all, "remove Google background" was
one of the highest Google searches. Do you think that Google is copying Bing by
making a background image for their search engine feature?
Resources:
PC
World – Google's New Look: Why is Everybody So Upset?
PC
World – Google.com Gets Customized Background Images
APP Scout - Google Takes Cue From Bing, Adds Customizable Image Background
Cnet
News – Google Kills Background Images on Home Page
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