The Human Process Behind Google's Algorithm

From the article: "We've found the best approach to search is algorithmic, it's the only thing that works at scale," said Matt Cutts, a principal engineer at Google responsible for keeping spam out of search results. "We want to use computers all the time."

Sorry, but this turns me off.. "works at scale"?? This kind of "tech-speak" designed to let people know you're in the know, is repugnant.

Also from the article: "Those affected by changes to Google's algorithms can file a "reconsideration request" if they believe they've done nothing wrong in seeing their rankings plummet, or if they've made changes to bring their sites back into compliance with Google's antispam rules. That, of course, requires a human to review the site in question and make a determination about the viability of the site."

If anyone ever thought there was such a thing as Net "neutrality" they are letting search engines, like Google, become transparent -- which they shouldn't. What you see is what Google wants you to get via their "algorithms". I'm not saying it is inherently evil... but... hm-m-m?