Why Google Instant Is Good for Microsoft

From Fast Company:

For months, Google has been playing catch-up with Bing. When Microsoft added page-less image search, Google followed. When Microsoft unveiled a slew of search menu options, Google followed. And when Microsoft introduced background images, Google followed. (Microsoft's response? "We've lost a background image. If found, please return to bing.com.") Today, however, Google is back on the offensive, launching one of the most dramatic updates in years to how we search on the Web. Should Microsoft continue this game of one-upmanship? Absolutely not. Here's why.

Read the whole article