Levis Introduces Water<Less Jeans

It's possible, at least among higher-end brands. As "value-conscious" shoppers may attest, however, some cheaper jeans seem designed to disintegrate after far fewer washings. Reduce the number of times that these pants need to be washed and you reduce the number of trips to Wal-Mart to buy more.

Washing stones? Seems to me like a waste of water to begin with.

So they cut their water bill by around $200,000 a year or likely far less? Whooptie Dooo. If they wanted they could probably save ten times that much just by cutting the bloated salaries and bonuses back on a few top executives so that they couldn't drain and refill their private olympic sized swimming pools every time one of their kids peed in one.

This is why I am getting sick of "The Green movement" I "saved" almost 1.2 million gallons of water last summer just by not watering my yard. Instead I just let it flow right on by in the stream that runs right next to my yard. That not watering my yard saved me almost $20 worth of electricity as well so wheres my "going Green" star of approval and write up in the world news?

For most people, cutting down on water use or electricity use is not something done for media acclaim, but rather because they want to help the environment.

But, I've been buying Levi 501's UNWASHED for decades (the real dark blue denim). I prefer not to have my jeans pre-worn out by pre-washing for some supposed comfort factor. What's the big deal?