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6 comments

Calling an EV a Major Home Appliance

Posted December 04, 2010 7:00 AM

Mitsubishi Motors and Bic Camera are working together to market the i-MiEv in the latter's retail appliance stores in Japan. Bic Camera's president classifies EVs as a type of home electrical appliance. Is that innovative marketing or what? What's your opinion?

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Guru
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#1

Re: Calling an EV a Major Home Appliance

12/04/2010 11:03 PM

Would it be possible to get this translated into English? What is an EVs? What is an i-MIEv? What has this got to do with either Bic Camera (any relation to the Bic cigarette lighter, or the Bic ballpoint pen?) or Mitsubishi Motors? What is it that makes a motor company and a camera company bed-mates? I would really like to understand some of this, but this little teaser does absolutely nothing to sate my curiosity...

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Anonymous Poster
#2
In reply to #1

Re: Calling an EV a Major Home Appliance

12/04/2010 11:39 PM

Absolutely support cwarner7 here, using initials/capitals rather than names or words is in-group behaviour, if you want to sell your product you need to communicate to the world, not your colleagues, - leave the alphabet soup to the kindy programs, - even there it is rarely well done.. Cheers, Geoff Thomas

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Guru

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#3

Re: Calling an EV a Major Home Appliance

12/05/2010 2:15 AM

Me too, me too. Please explain. ( Ausie joke )

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Guru
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#4

Re: Calling an EV a Major Home Appliance

12/05/2010 3:47 PM

I agree. Why would anyone give a rip about this?

[Just like a lot of these "sneak peek" teasers.]

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Anonymous Poster
#5

Re: Calling an EV a Major Home Appliance

12/05/2010 3:49 PM

If you have a big enough home theater, an EV is a minor appliance.

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Guru
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#6

Re: Calling an EV a Major Home Appliance

12/05/2010 10:21 PM

Your sacked!

Lower that nose, you will otherwise walk into something. I am not interested in it, whatever it turns out to be.

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