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Consumers buying a 2012 Ford Focus will also be indirectly
purchasing recycled jeans. As part of the company's drive to find and
incorporate eco-friendly materials, they are using post-consumer denim as
carpet backing and sound absorption materials in their latest Focus model. Each
vehicle will use amounts of cotton that is roughly equal to two pairs of
average-sized American denim.
In a recent press release, Carrie Majeske, product
sustainability manager at Ford, says the company is committed to reducing their
environmental impact. "The use of recycled clothing is one step, but what else
are people discarding that could be used in our vehicles? Ford is
determined to find out," she said.
What do you think of Ford's use of recycled denim?
Source: PR
Newswire
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