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What can shopping for an MP3 player teach you about manufacturing and industrial automation equipment? This author's experience mirrored that of today's design engineers — too many options tend to confuse and frustrate, making design more difficult. Rather than muddy the waters with a slew of new offerings, vendors should make it easier for engineers to acquire, apply, and maintain automation products. He notes that the job of design engineers is to solve problems related to specifying or building a machine. But this becomes an increasingly unwieldy and frustrating job when specifying a system, installing, and configuring it to work independently (much less with other components).
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