If the manufacturer can make a 're-boot' that has clear visual lineage to the legacy model, with features capturing the essence of what made the legacy model so popular, then yes. The Bronco concept model shown in the attached article is an absolute abomination. Looks twice as bad as a pimped out HMMWV.

That's the '04 Bronco concept. Here is the 2020 Ford Bronco.

But I would have to agree. I think Mopar has done good job with their legacy lines, overall.

That's a little better.

Mopar? What's Mopar got to do with it?

It will be just right for OJ Simpson to drive away when he gets out of prison.

That kind of reminds me of the old IHC Scout. Now that would be a vehicle worth resurrecting.

I don't really think it's what it looks like that's so important, really, though admittedly that does have a huge impact. The original Bronco was a cutting edge 4x4, and I think that what it going to sell this new SUV is it's off-road/bad road prowess.

Some of the acceptance will depend on the age of the potential purchaser, as both models grew fat and ugly in their old age. The Baby Boomer gen will expect a small version of each, as they were at original production, while the Gen X will probably remember the old and fat version. Millenials will say what is a Ranger / Bronco??? Personally, I had a late production of the Ranger and was unhappy with the size of it, as it might as well have been a F150. Didn't even consider a late production Bronco as it was too large for my preferences. As you may guess - Baby Boomer, with the kids out the door years ago. Give me the small version, please.

The original Bronco was a great off road vehicle, perhaps the best ever. I took mine through some tough country and it never failed to get me back. Add a winch and it nearly becomes a go-anywhere vehicle. Ford should resurrect it with a little modern style but maintaining the original toughness, capability and durability. That is a retro worth going forward with.

What is important here is the vehicle's capabilities, it's durability and it's longevity. I have a 1996 Toyota 4Runner out in my driveway with 244 thousand miles on it, that can claw it's way through almost anything, be it a foot of snow or a 30 degree backwoods trail. There are any number of trucks and SUVs with similar chops. What is going to persuade me to spend my money on a Ford Bronco or Ranger, over a Toyota 4Runner or Tacoma? A Nissan or Range Rover?

To win in this market segment, these new Fords are going to have to have serious off-road/bad road chops, they are going to have to be bullet-proof, they are going to have to be all but immortal, and they are going to have to be reasonably priced.