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How Desperate is Facebook? Deactivate It And Find Out

Posted February 01, 2018 11:04 AM by Hannes
Pathfinder Tags: facebook social media

A few weeks ago, for the second time in the last few years, I deactivated my Facebook account. After two or three days of mindlessly typing “facebook” into my browser and then remembering that I no longer belonged to the social network, I now feel confident in saying I’ve purged Facebook from my day-to-day activities. But I’ve been here before and eventually returned to wasting time on the site – addictive social media platforms have a way of doing that to people.

A smattering of news reports issued yesterday provided some interesting context. For one, CEO Mark Zuckerberg reported the company’s FY2017 results; not surprisingly, they’re solid, with ad revenues almost 50% higher than FY2016. Zuckerberg also alluded to worries about the site’s social impact and seems oddly committed to streamlining the site to eliminate wasted time for users:

"In 2018, we're focused on making sure Facebook isn't just fun to use, but also good for people's well-being and for society. We're doing this by encouraging meaningful connections between people rather than passive consumption of content. Already last quarter, we made changes to show fewer viral videos to make sure people's time is well spent. In total, we made changes that reduced time spent on Facebook by roughly 50 million hours every day [emphasis mine]. By focusing on meaningful connections, our community and business will be stronger over the long term."

The same day, Bloomberg reported on Facebook’s increasingly desperate emails to users who no longer log on. Apparently, the company first tries to lure eyes back to the site by alerting users to their friends’ activity. After a number of months, Facebook starts sending messages subtly implying that unauthorized users are trying to log on to a deactivated user’s account to get the original user back into the fold. This strategy hasn’t necessarily been confirmed, but all signs point to the company using trickery to get eyes back on their site (and ads).

As a former user, I’m skeptical about Facebook’s apparent concern with their users’ time and social health. Placing a high value on meaningful interactions rather than passive scrolling is indeed good for users, but it’s also good for targeted ads and lead conversion for the company’s partners. That said, losing 50 million user hours per day is quite a hit for a company that relies so heavily on ad revenue.

If Facebook’s past history is any indication, the company will likely bounce back from this trough and continue to dominate the online space. Hopefully I’ll still be watching from the sidelines.

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#1

Re: How Desperate is Facebook? Deactivate It And Find Out

02/01/2018 11:48 AM

At least for me, I do not seem to get any messages like that from Facebook. I only log on once or twice a year. Maybe their algorithms instruct them not to waste any time on old curmudgeons like myself because then we'll REALLY shut it down.

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#2

Re: How Desperate is Facebook? Deactivate It And Find Out

02/01/2018 3:05 PM

Anybody see the movie "The Social Network"?

Facebook started as FaceMash which was used by male college students to rate the attractiveness of female college students from their photographs, probably not PC in today's environment.

https://en.wikipedia.org/wiki/History_of_Facebook#FaceMash

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#3

Re: How Desperate is Facebook? Deactivate It And Find Out

02/02/2018 12:00 AM

My company's leadership has discouraged me from using Facebook.

I do have an account, but I'm not sure I could log on if I tried. I can't remember the last time I posted something there. I occasionally look when I get a notice that someone I know has updated their (whatever), but it's usually drivel.

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#4
In reply to #3

Re: How Desperate is Facebook? Deactivate It And Find Out

02/02/2018 12:55 AM

Did your company's leadership give a reason?

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#6
In reply to #3

Re: How Desperate is Facebook? Deactivate It And Find Out

02/02/2018 7:11 AM

Do they tell you what to eat too? Are they Democrats?

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#7
In reply to #6

Re: How Desperate is Facebook? Deactivate It And Find Out

02/02/2018 7:57 AM

I assume the company tells them not to login to Facebook on company time & company computers, which is right, you're there to work.

Bazzer

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#9
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Re: How Desperate is Facebook? Deactivate It And Find Out

02/02/2018 1:10 PM

Facebook is blocked on the company LAN, so it can't be used while at work.

Home use is discouraged for reasons of privacy/security. I get the impression that those reasons are well founded, especially considering the kind of design work I do for them.

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#11
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Re: How Desperate is Facebook? Deactivate It And Find Out

02/02/2018 9:21 PM

That must be kinda scary knowing that the company has to discourage Facebook usage at home because some of your coworkers might be big mouths.

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Re: How Desperate is Facebook? Deactivate It And Find Out

02/02/2018 11:41 PM

It has nothing to do with coworkers, except that some of them might be privy to some of the same, possibly sensitive, information that I occasionally come in contact with.

It has much more to do with possible (inadvertent) patent endangerment and possible (inadvertent) divulging of military information.

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#13
In reply to #12

Re: How Desperate is Facebook? Deactivate It And Find Out

02/02/2018 11:56 PM

There were times, years ago, when I and others were admonished to, "say nothing to anybody, not even your wife, about what you are doing."

Today, all bets are off.

Can people really spy on me through my laptop's or smartphone's ...

"It's not just your laptop you need to be worried about either. Scarily, connected baby monitors have repeatedly been the subjects of unlawful viewing, while the Edward Snowden leaks revealed that the NSA long ago gained backdoor access to the cameras within your iPhone or BlackBerry devices."

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#5

Re: How Desperate is Facebook? Deactivate It And Find Out

02/02/2018 4:30 AM

We use it to help run a local volunteer group, it works quite well. I only look at Facebook once per day & do have to scroll past some drivel but also find some entertaining stuff.

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#8

Re: How Desperate is Facebook? Deactivate It And Find Out

02/02/2018 11:34 AM

The control feature of Facebook is word recognition software. When a user posts messages containing certain words that are also words contained within an advertisement itself the software activates control platforms that tailor advertisements to that particular user. If the user responds favorably to that stimulus the software continues writing code that will continue to keep the user's interest in a continuation loop cycle.

When the user opts out of the control stimulus, the software will, based on past word usage, reintroduce recognized word usage in an attempt to regain the user's reestablishment of previous usage of the site and reintroduce advertisements to gain the previous level of control.

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#10

Re: How Desperate is Facebook? Deactivate It And Find Out

02/02/2018 6:44 PM

Yes, How desperate is Facebook?

Facebook employees 'embedded' in Trump campaign digital media ...

DID JARED KUSHNER’S DATA OPERATION HELP SELECT FACEBOOK TARGETS FOR THE RUSSIANS?

“I called somebody who works for one of the technology companies that I work with, and I had them give me a tutorial on how to use Facebook micro-targeting,” Kushner told Steven Bertoni of Forbes. “We brought in Cambridge Analytica. I called some of my friends from Silicon Valley who were some of the best digital marketers in the world. And I asked them how to scale this stuff . . . We basically had to build a $400 million operation with 1,500 people operating in 50 states, in five months to then be taken apart. We started really from scratch.”

I think Facebook cares about money.

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#14

Re: How Desperate is Facebook? Deactivate It And Find Out

02/17/2018 11:38 PM

Don't need Facebook. I have REAL friends that actually talk to me and will come over and help with projects, if needed.

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