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From Sunday Herald:
THE NARROW, pot-holed roads of this boomtown on India's southwestern coast are a sea of humanity on wheels. Here, as in most of India, right of way is accorded by a vehicle's size - motorcycles stop for cars, cars stop for trucks, trucks stop for buses, and buses stop for cows.
So, in a country where size does matter, an Indian car maker is set to roll out the world's cheapest car next year, enabling those at the bottom of the traffic pecking order to move up a notch.
And it will put the Indian dream of owning a new car - a symbol of status in a status-obsessed culture - within reach of tens of millions of people.
Read the whole article
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