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In a world where folks measure their self-worth by the number of likes their posts generate, Instagram — arguably Facebook’s classier sibling — is now doing away with the practice, eliminating the visibility of users’ likes.
In a show of said classiness, Instagram has grown weary over the “rat race” acquiring these likes has become and will begin a trial of the new feature this week in the U.S.
According to reports, the move is an attempt to encourage connections among Instagram users versus encouraging competition wherein the user who amasses the most likes “wins.”
For months now, Instagram has tested the hidden-like feature on users in Japan, Australia, Canada, New Zealand, Ireland, Italy and Brazil to mixed results.
While the new feature is not sitting well with thirsty folks — as the kids today call them — who merely post for the sake of generating likes, in other circles the initiative is thought to help mental health by discouraging such competition.
Worried that folks won’t be able to see how many likes your picture generates? Just cruise on over to Instagram’s sister site Facebook. But fair warning: Facebook may enable users to still see your likes, but she is also a loudmouth who will blab all of your secrets to the highest bidder (I’m talking about you Cambridge Analytica).
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