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HEINEKEN WOBO: The brick that holds beer

Posted April 14, 2008 3:23 PM

From INHABITAT:

Upcycling is a 21st century term, coined by Cradle to Cradle authors William McDonough and Michael Braungart, but the idea of turning waste into useful products came to life brilliantly in 1963 with the Heineken WOBO (world bottle). Envisioned by beer brewer Alfred Heineken and designed by Dutch architect John Habraken, the "brick that holds beer" was ahead of its ecodesign time, letting beer lovers and builders alike drink and design all in one sitting.

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davah
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Re: HEINEKEN WOBO: The brick that holds beer

04/15/2008 6:17 AM

Brilliant idea for just about everywhere that wants free housing or a glass wall. How about someone doing it again?

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EnviroMan
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Re: HEINEKEN WOBO: The brick that holds beer

04/15/2008 3:23 PM

I'm in favor of anything that holds beer - especially if it's me...

And I'm in favor of any means of recycling containers. The problem I've encountered is that unless you are near a large glassblowing center (such as a unversity with a fine arts dept. teaching the subject) colored glass has nearly no marketability. In Colorado, Coors Brewing will take brown glass and melt it into new beer bottles. That's about it in my experience.

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