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Becoming lean and green is a good idea, right? Large corporations such as General Electric and WalMart are investing a lot of their marketing dollars in promoting sustainability, fair trade, and eco-friendly products and practices. But are these and other organizations greening up in response to the public's interest in going organic or are they making meaningful changes where they matter most? Who's putting their money where their mouths are and who's simply piling on the compost?
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