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A Flashy First for Esquire Magazine

Posted July 23, 2008 4:24 PM

From Innovation:

The 21st Century Begins Now,â€� proclaims the October issue of Esquire. To make its point, the magazine will come with a battery-powered digital cover that flashes the tag line. This animated brush with science fiction uses admittedly simple technology, but packages it in a way that no publisher has yet pulled off. The cover comes embedded with an E Ink display, the same setup used by the Amazon Kindle book reader. But rather than settle for the Kindle’s boxy frame, Esquire commissioned itty-bitty batteries that will tuck into its paper-thin front page. (more…)

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Guru
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#1

Re: A Flashy First for Esquire Magazine

07/24/2008 10:53 AM

Eyecatching, certainly. Useful? Jury's out here...

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#2

Re: A Flashy First for Esquire Magazine

07/24/2008 11:04 AM

What an utterly wasteful use of the world's resources. Is Esquire going to provide recycling for all of the the batteries circuit boards and wires?

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Guru
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#3
In reply to #2

Re: A Flashy First for Esquire Magazine

07/24/2008 3:22 PM

They're a reputable publication, cutting edge to a fault, and all that, I'm sure they will. Isn't this their Assistant Editor in Charge of Recycling?

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#4

Re: A Flashy First for Esquire Magazine

08/03/2008 6:28 AM

I don't bother to read Esquire anyway.

It's not the "Sour Grape" syndrome because I cannot obtain one of the first 100,000 which contain that China-made battery and frame etc.

I do consider it a waste of resources, to make such a frivolous edition.

Kind Regards....

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