Still Keen on Green?

With the hard reality of consumers being hit in the pocket, will they still be concerned about green packaging?

Or packaging at all? Packaging has gotten to be the "tail that wags the dog" in many industries; for many products, the cost of packaging is the single largest cost to a manufacturer and hence to the final customer. If packaging costs cant be controlled, they may put themselves out of business.

One must distinguish between green hype and true green. True green reduces the consumption of resources (energy and raw materials) and reduces waste (especially end-of-life disposal). Unnecessary packaging is inherently non-green, no matter what materials one uses. True green, reducing the overall impact on the environment, also happens to be economically sound, no matter what state the economy is enduring. The current downturn should help filter the hype from the true green...

Sharing an article on Green Packaging that raises the similar concerns...