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With thousands of new products being advertised today as "green" or having green packaging, how does a consumer know if they're telling the truth? They're probably not, says John Kalkowski: he cites a survey made by TerraChoice Environmental Marketing that determined 99% of advertising claims could be misleading. The Federal Trade Commission is supposed to protect the public from false advertising claims. Should the FTC be publishing more stringent guidelines for so-called green advertising?
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