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From Engadget:
Put aside those Pokeman or Bakugan cards kids, Topps is back with a vengeance in an attempt to woo Internet bred sophisti-tots back into collecting baseball cards. Right, Topps, the company that pre-dates Human Growth Hormone abuse and packs a nostalgic smack of dusty pink sticks of chewing gum is back in the game, this time with some help from former Disney exec Michael Eisner. Just hold the special 3D Live card in front of a webcam and watch a three-dimensional avatar spring to life -- rotate the card and the figure rotates in full perspective.
Watch the video
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Re: Topps Launches 3D Live Baseball Cards, Video Cards on Deck
