Considering alternative energy solutions, I have been wondering how we will ever get the viable alternatives into mainstream public use. When we consider nearly every other 'new' commodity, it has required (1) a viable technology; (2) a demand, whether 'created' by marketing, or 'required' because of some other shortage; (3) viable affordability(ROI); and (4) ease of use. The world is full of inventors, and there are scads of 'better mousetraps', but the only way anything ever gets into the mainstream is by following these basics.
I really don't do any bona fide research on the topic, but the 'green' issues are now popular, and there are loads of documentaries and publications showing new technologies, but, so far, I don't see much happening. I fear, that the general public sees no real need, because (1) they really don't or can't give much attention to the global issues (life in general is hard, and it's difficult to find time in daily life for being a 'crusader' or 'pioneer'); and (2) even if they wanted to embrace a new technology, it is either not affordable, or they simple don't know where or how to 'get it'. Whether gasoline or electricity, folks will keep paying the costs, no matter what they are, as long as there is no commercial alternative.
From what I can see, there are several good 'off the shelf' technologies available today, but no one of significance is embracing them to the point of really implementing them commercially. Sure, there are architects embarking on developing 'green' buildings, and so forth, but for the general populous of home owners, there are no simple retrofit solutions. People need plug-and-play solutions as simple as their telephone or water heater.
Even in my conspiracy-minded thinking, I really don't think there is a dark-side of oil company 'heavies' doing all they can to undermine the progress of alternative fuels. Instead, I think there is somehow either a disconnect between the 'inventors' and the 'implementers' in getting good solutions into the mainstream … or, there are really not viable, implementable, affordable, user-friendly solutions.
The best solutions will not likely be some 20-year-away-almost-viable solution that powers a city from something the size of a walnut, but more likely something more simple with a more modest 'claim' that is implemented on a broad scale. My fear is that we, the general public, will do nothing for years to come, simply because there is no commercial solution … and someday, sadly, we will be bragging to our kids how we remember when we only paid $5.00 a gallon for gas.
Any thoughts or encouragements on something that is happening today to commercialize some of the new technologies?
Thanks,
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