The whole world can't keep from looking at oil! Get over it! The only way I see people advancing technology is to focus on the goal. It does not matter if oil is 10 times more powerful than someone's design. Their design will perform it's task in x time with y benefits and give value and comfort to the recipients. I say change the scope of the quest to accelerate progress at the expense of the allmighty dollar and give people products and information they can use NOW!
Just my opinion, of course.