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Design for Excellence (DFX) Methods

05/13/2009 11:42 PM

Is anybody actively using Design for Excellence (DFX) or as Wikipedia calls it Design for X, DFMA, or CE (Concurrent Engineering) methods for product design? I would like to learn more about this design method. I am reading "Design for Excellence" by James G. Bralla. It's a good read, lots to it. On the outset it seems like a god method to get the product right.

When I am designing something, I think about what the maufacturing guys need and how the assembly folks are going to put it together. How will they measure it? well you get the picture. How about you? How do you go about designing a part, assembly or the entire product?

I want to get your ideas on this subject. I would thing with the current economic situation the way it is, or the way they tell us it is, companies would do what ever it takes to reduce the development costs of its products. It all seams to make sense to me. What about you?

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#1

Re: Design for Excellence

05/14/2009 2:48 AM

Nah...we all try and design crap...

When I am designing something, I think about what the maufacturing guys need and how the assembly folks are going to put it together. How will they measure it? well you get the picture. How about you? How do you go about designing a part, assembly or the entire product?

Indeed this is what we should (and hopefully) all do. I recently saw a design department with great facilities, but they got the spec' from the marketing guys... hmmm, I think they were isolated from the end user, who is another important factor.
Designers who have come up via production, test or quality have the edge on the fresh faced graduate.
I don't actually like consultants sticking fancy names on the blindingly obvious and then charging for it.
You should come on my Catly WAQAP course! (WAQAP is a trademark of the KrisDelTM corporation...)
That's Wrong As Quick As Possible (as opposed to 'right first time')...this allows problems to be identified as early as possible and fixed.

Seriously, my advice to any designer, is listen... go and talk to production (not just the pretty ones either) talk to the customer, who may not be who you think...e.g In my industry the real customer is the installer, because, if he doesn't like th product he'll fit something else. And above all give prototypes to other people to test...of course you know how it works...but can the man on the street make sense of it?
Of course you still need to do your own thing...but you need to consider everyone in the chain from purchasing to final user.
Del

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#2
In reply to #1

Re: Design for Excellence

05/14/2009 3:10 AM

Sweet.

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#8
In reply to #1

Re: Design for Excellence

05/15/2009 12:00 AM

GA.

It show your maturity and experience.

But I miss lighter comments (an usual) in these posts.

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#3

Re: Design for Excellence

05/14/2009 8:30 AM

In addition to excellent response - dangerous trend warning

That's Wrong As Quick As Possible (as opposed to 'right first time')...this allows problems to be identified as early as possible and fixed.

In the software field right now this crap method is called Agile, and I suspect it won't be with us too long, except for certain applications you don't care about, like banking.

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#4
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Re: Design for Excellence

05/14/2009 8:49 AM

Yeah, it is just a tongue in cheek, shot at all the latest trends they push, but there is an element of truth in it.
You can't beat having the hardware in your hand to see how it works.
Del

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#5
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Re: Design for Excellence

05/14/2009 12:21 PM

So. Whats wrong with sending a prototype that as near the final prduct as possible. Of course a product can be over designed, maybe. I've been told a time or two, "It's time to shoot the engineer and build the part". To some degree it's true. I think a balance can be reached to prototype a part/product as close to what the costomer wants and go from there. I believe that we must use all the CAD/CAE tools we can to make certain that we get the part/product as close as possible.

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#6
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Re: Design for Excellence

05/14/2009 12:55 PM

Whats wrong with sending a prototype that as near the final prduct as possible?

Nothing at all...

It's just that in my experience, something that is done entirely on paper or CAD often misses out something which becomes apparent when the design is visible in the flesh.
How many times have you made something, been really pleased with it at first and then realised after a while...I wish I'd done it slightly differently, or you could have done it better?

'Right first time' is a myth...It's simply a matter of defining what you mean by 'first'.

This is just my experience...I'm not charging for my opinion or experience.
Anyhow as I said, it's tongue in cheek, what I'm really saying is that it's virtually impossible to consider all the factors before you see the product...we always add in contingency for 'unforseen problems'.
Why don't we pick them up first?
Because when we do they aren't unforseen! And there is something else that is unforseen.... so I think get some sort of prototype ASAP and you'll find the unforseen problems quicker.

After all, isn't that exactly why we have rapid prototyping?
My last diy project was an Asiatic style bow. I made mistakes, but there's no way I could have anticipated the final design, because there isn't the information/analysis available, but by building it I learned enought to do it better next time should I decide to.

Del

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#11
In reply to #6

Re: Design for Excellence

05/15/2009 1:02 PM

As one who spent 3 years as an application/sales engineer selling 3D Systems StereoLithography (TM) systems, I couldn't agree more strongly.

I can't tell you the number of times I handed a potential customer a part or assembly we built in a few hours and watched their amazed faces when the stuff didn't come out like they thought it would, or amazed because the prototype could be turned around so quickly, shortening their design cycle.

I saw a lot of: "This needs to be changed straight off", and (on esthetic prototypes) "that doesn't look at all what I envisioned", and "That's gonna be a (tooling, maintenance, or logistic) nightmare".

Even here where I work in the aviation industry we manually prototype most everything because most of the stuff we put on airplanes is too big for rapid prototyping. Our CAD system is being touted (by the vendor) as a conceptual design tool but until I can handle the parts and look at assembly interactions with a tactile feel I don't feel comfortable. And that's after 30 years in CAD.

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#12
In reply to #11

Re: Design for Excellence

05/15/2009 5:43 PM

cheers...
Nice to have your take on it.
Del

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#13
In reply to #11

Re: Design for Excellence

05/15/2009 6:37 PM

Glad to hear, I had often wondered....

I'm (for an engineer?) a real tactile guy and until I've touched it.....

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#14
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Re: Design for Excellence

05/15/2009 6:50 PM

Is that your best chatup line?

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#15
In reply to #14

Re: Design for Excellence

05/15/2009 7:20 PM

Best I can do - I am... well actually I YAM a mathematician

So that would actually be pretty racy

Fortunately I was scooped up by a woman who appreciated my stability

I think she failed to factor in the whole *contract engineer* part.

If I ever get offered a *regular* job again I might take it.

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#7
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Re: Design for Excellence

05/14/2009 1:15 PM

While there always comes a point when it is time to shoot the engineer - this is what PMO does.

But one trend you want to watch for in general- that is redesigning some else's job.

Very popular at all times, but especially since we invented the consultant (like me)

But I do not go in and tell software how to do software based on my jackass opinion, I tell them how to comply with a set of regulations. I guess what I am saying - the source of the change is validated.

That said, despite the unfortunate title, I am not familiar with DFE in specific. May be terrific - I'd go ask an expert in the field it is targeted at and see the field of the guy that came up with it.

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#9

Re: Design for Excellence (DFX) Methods

05/15/2009 8:08 AM

Our company is practicing this currently. The one bit of advice to you is to involve all parties involved completely throughout the process. When you perform voice of the customer activities, mocking up concepts, building mules and prototypes, releasing pilot runs to the floor and finally throughout production ramp up and launch.

We have the production side of the house fully involved soon after the projected is approved in all the activities listed above

You will find your product launches will be more successful and happen in a shorter leadtime.

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#10
In reply to #9

Re: Design for Excellence (DFX) Methods

05/15/2009 8:45 AM

I like the stakeholder concept, another to watch for - bound the problem/solution space.

Teams have a tendency to (to their credit) find best solutions, but sometimes these are outside the space management has defined.

In a more cynical vein, if there is a predetermined solution/agenda - find out what it is. Almost lost a good job when the team solution differed - no one told me the entire process was gamed.

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