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Toyota Promotes Star Safety System with New Ad Campaign

Posted June 14, 2010 9:35 AM

From Autoblog:

Some of us might have become a bit cynical about "the Toyota safety story," but in fact there is one, and it was such a big deal that it helped get the Japanese carmaker to the top slot not long ago. As part of the rectification of recent events, Toyota is taking that safety story back to the front lines in an ad campaign touting its new Star Safety System: five driver aids that now come standard on all Toyotas including Vehicle Stability Control (VSC), Traction Control (TRAC), Anti-lock Brake System (ABS), Electronic Brake-force Distribution (EBD) and Brake Assist.

Read the whole article and watch the video

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Guru
Engineering Fields - Electromechanical Engineering - Technical Services Manager Canada - Member - Army brat Popular Science - Cosmology - What is Time and what is Energy? Technical Fields - Architecture - Draftsperson Hobbies - RC Aircraft - New Member

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#1

Re: Toyota Promotes Star Safety System with New Ad Campaign

06/15/2010 12:26 AM

I never doubted this. If you see what I wrote back in february just as the acceleration issue was breaking, you will see that a company with the integrity of Toyota will act in a predictable manner: to not just fix the present problem, but to prevent it's reoccurrence. This is the core idea of quality management.

Chris

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Guru
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#2

Re: Toyota Promotes Star Safety System with New Ad Campaign

06/15/2010 10:31 AM

I can't help but think that the Gulf oil spill was a gift to Toyota by giving all the talking heads something else to talk about. Lord knows, if those heads don't have something to talk about, they will make something up.

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