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Having survived a devastating recession, the auto industry is now racing to pinpoint what consumers want in tomorrow's cars, studying such factors as technical advances, changing behavior, and cultural trends. Should the auto be a mobile office, an entertainment center, or a flexible cargo platform for outdoor enthusiasts? Those questions are driving such innovations as MyFord Touch, which connects a raft of media options, and BMW's Teleservice, for monitoring and predicting maintenance needs. Which new ideas do you see as essential? And which are frivolous?
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