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In the dystopia of Blade Runner, video advertisements were everywhere. Now that technology makes it possible to turn almost any surface into an animated display we have the freedom to ask whether some surfaces should remain as white space. Is everywhere fair game, or should areas be off-limits to displays? Who decides? Does the owner of an object also own the display rights to its surface? Is unauthorized projection onto a private surface the same, legally or ethically, as graffiti?
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