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Displays Everywhere: Dream or Nightmare?

Posted December 08, 2010 7:00 AM

In the dystopia of Blade Runner, video advertisements were everywhere. Now that technology makes it possible to turn almost any surface into an animated display we have the freedom to ask whether some surfaces should remain as white space. Is everywhere fair game, or should areas be off-limits to displays? Who decides? Does the owner of an object also own the display rights to its surface? Is unauthorized projection onto a private surface the same, legally or ethically, as graffiti?

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#1

Re: Displays Everywhere: Dream or Nightmare?

12/08/2010 9:02 AM

At a certain point, saturation would be reached and there would be so many video displays around that they would all get ignored. Yeah, sounds a bit nightmarish to me.

If I were the owner of a building onto which someone else was projecting a display of electronic graffiti, I'd claim the right then to use my high-powered UV laser to beam a ****-off message into their projector, frying it. (Ooops, my bad!) If that didn't work, maybe using a rifle to beam a large quantum of solid lead would do the trick.

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#2

Re: Displays Everywhere: Dream or Nightmare?

12/08/2010 6:29 PM

The only upside I can envision is walking down my street on a nice summer night and picking who's garage door is playing the best movie!

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#3

Re: Displays Everywhere: Dream or Nightmare?

12/08/2010 10:46 PM

Remember when the promise of cable tv was that paying for it we would have no commercials? Here is a scary thought. We pay for not having advertisements everywhere but then we need advertising dollars to help pay for that.

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#4

Re: Displays Everywhere: Dream or Nightmare?

12/08/2010 11:27 PM

How long before animated displays become so ubiquitous that one ignores them, much as one ignores the ubiquitous billboards?

There may also be some health issues involved. First of all, distracting drivers. Secondly, there are people sensitive to certain frequencies in artificial light (headaches and epileptic seizures from fluorescent lighting). I myself have trouble these days watching television- especially commercials and news broadcasts with rapidly changing image brightness- so far, only headaches, no seizures, but sufficiently disabling that I no longer watch television (except an occasional movie from a DVD).

I also get aggravated over the excess use of animated advertisements on the web, because they generally cause slow loading of the information I am really interested in- but that is another issue. How long before advertisers begin acknowledging that there may be negative response to needless animation?

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#5

Re: Displays Everywhere: Dream or Nightmare?

12/09/2010 8:09 AM

Displays in the urinal of my favorite bar would be great around election time...

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#6

Re: Displays Everywhere: Dream or Nightmare?

12/09/2010 9:49 AM

The questions center around the fundamental differences between electronics and paint-like coatings. We already have the ability to turn any surface into a display, it's just that most of them are static.

The same parameters will still control what gets painted electronically, what gets painted physically and what stays pristine. I could see a big city becoming visually much busier, but wilderness and open spaces will still be natural.

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#7

Re: Displays Everywhere: Dream or Nightmare?

12/10/2010 3:44 PM

Most municipalities already signage ordinances in place to regulate this. They do not differentiate between a video sign or a printed/painted one.

In our old town you were allowed one 2' x 4' sign to advertise a business or cause. Anything larger and you are subject to fines.

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#8

Re: Displays Everywhere: Dream or Nightmare?

12/17/2010 3:40 PM

Amazingly, we seem to rapidly forget recent history. One more fad, one more bandwagon, one more thing to have sold at us. Phones are on this list now, too, and "social networks". Remember how gah-gah people got in 1990, just to hear the muted phrase "You've got mail!" from their computer? Now we complain about mail, mail overload, spam, junk mail, pop-ups, electronic invasiveness and information overload. When cell phones were emerging, the stand-up comics would mimic someone with a new phone, calling everyone to say...well, nothing besides "I got a new phone!"

Billboards and roadside signs got so bad that laws were finally passed limiting their size, placement, format, etc.

Hula hoops were real popular for a while. And pet rocks. People are such sheep! Who cares if the pictures on the sign move? We've been watching moving pictures for a HUNDRED YEARS!

Couldn't we come up with a better name for this crap, though? I mean, really, "Digital Signage"? Any time you use "digital" it makes me think of the advent of the 7-segment l.e.d. Yeah, for a while everyone was writing "hello" on their calculator, every clock had a "digital" readout. Clocks projected numbers on the ceiling, "One day all mail boxes and building numbers and street signs will be l.e.d., allowing for reconfiguration at will." How many times do you think my house number has changed?

"Just because we can, doesn't mean we should." Good watch-words. Unfortunately, this is an entirely sales-driven phenomenon, and as long as the sheep will keep baa-ing and buying, folks will keep selling it.

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All this crap and we still don't have traffic lights that "know" we're waiting for no reason, with no traffic on the other side. (Still using magnet coils under the road.)

Humans sure can chase some stupid things ad nauseum, eh?

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