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Commercial Curricula

Posted June 08, 2011 11:10 AM

Is it time to consider limiting the "public access" that promoters have? Recently, we saw the energy industry spend big to promote, including paying to develop and distribute lesson plans to fourth graders. Sure, we're in a land where the sales pitch is supreme; we attend events in arenas that showcase sponsor names, board public transportation in stations named for promoters. It may pay the bills and keep textbook companies in the black. But is paid-programming in curricula a good idea?

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Join Date: Aug 2010
Location: Schenectady NY
Posts: 57
Good Answers: 2
#1

Re: Commercial Curricula

06/09/2011 11:18 AM

As the saying goes, "there's no such thing as a free lunch", and applies to these types of "donations". I consider it a good idea, PROVIDED the teacher does his/her homework, and presents a (minimally) biased lesson to the students, presenting other views. To do otherwise would be lazy and unprofessional, imo.

Aside: When a (largely unneeded) sports arena was built in our area, they took a vote to give it a name. About a year later, they sold "naming rights" to a beverage company, then sold the name 10 years later to a newspaper. So much for the vote of those of us paying for the arena to name it "Knickerbocker Arena", or "The Knick".

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