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Heinz Invents Ketchup Pack For In-Car Use

Posted September 30, 2011 8:00 AM by CarDomain

The question of how to induce people to consume more fast food while behind the wheel has always been an issue of huge import for the fast-food industry. And as it has long been known that drive-thru customers are foregoing fries with their orders because of the hassle and even danger of trying to maneuver those pesky ketchup squeeze-packs while dealing with the rigors of driving.

The new "dip and squeeze" pack by Heinz holds three times more ketchup than the traditional squeeze pack and can be opened in two ways: peeled back for dipping or twisted off for squeezing. Halleluja. This is one of those products that just goes to show that no matter how stupid or dangerous, if there's an economic incentive, the market will produce it. The fast-food industry's profits are at stake!

Aside from the ethics of encouraging more of a demonstrably dangerous behavior in drivers--eating complicated, messy food when they should be concentrating on the road--I don't really see how the thing is much different from what we already have. You still have to tear something off to get the ketchup, right?

I'm not really convinced this is such a breakthrough. How about you, do you mess around with fast food and condiments in the car, or just skip that accident-waiting-to-happen altogether?

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#1

Re: Heinz Invents Ketchup Pack For In-Car Use

09/30/2011 8:53 AM

That would be telling.

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#2

Re: Heinz Invents Ketchup Pack For In-Car Use

09/30/2011 4:54 PM

So, when the grandkids squirt catsup onto the interior of the car (seats, headliner, windows... they don't seem to care) there will be 1-1/2 ounces per event, not the current 1/2 ounce. Good deal. Glad to hear it.

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#3

Re: Heinz Invents Ketchup Pack For In-Car Use

10/01/2011 2:58 AM

Foregoing→forgoing.

Halleluja→hallelujah.

I don't care much about the content of the article, though, one way or the other.

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#4
In reply to #3

Re: Heinz Invents Ketchup Pack For In-Car Use

10/01/2011 3:24 AM

Just one of the loony nanny bunch presenting their opinion/rant as important.

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#5

Re: Heinz Invents Ketchup Pack For In-Car Use

10/01/2011 9:49 AM

Gotta be better than the plastic packs where you get 1/3 on your food, 1/3 on your hands, and 1/3 left in the pack!

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#6

Re: Heinz Invents Ketchup Pack For In-Car Use

10/01/2011 11:16 AM

Why the hell are you Yanks eating while driving, don't you know that it is dangerous, and that you are a road hazzard?

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#9
In reply to #6

Re: Heinz Invents Ketchup Pack For In-Car Use

10/02/2011 12:38 AM

Some people do have to work

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#10
In reply to #9

Re: Heinz Invents Ketchup Pack For In-Car Use

10/02/2011 5:57 AM

There is an easy answer to that, stop while you eat, and it is a good thing that you don't live in Europe, because if you are caught eating while driving it will cost you a lot of money in fines, and could mean that you loose your driving lisence!

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#11
In reply to #10

Re: Heinz Invents Ketchup Pack For In-Car Use

10/02/2011 7:00 AM

A major difference between the US and Europe - in the US you have to hustle to get ahead.

No thanks for the nanny state. In Europe people use the cell phone while driving - far more dangerous than a sandwich - hands free does not make much difference from studies I have seen..

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#12
In reply to #11

Re: Heinz Invents Ketchup Pack For In-Car Use

10/02/2011 10:01 AM

It is against the law to use a mobile phone while driving in Europe, including the UK, and if caught it will cost you £60!

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#13
In reply to #12

Re: Heinz Invents Ketchup Pack For In-Car Use

10/02/2011 1:45 PM

Oh, good - so that means people don't do it?

Get real!

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#14
In reply to #12

Re: Heinz Invents Ketchup Pack For In-Car Use

10/02/2011 2:26 PM

It is here in New Zealand now too (finally).

I probably shouldn't mention the dashboard mounted DVD players and steering wheel laptop mount products you can legally buy (but shouldn't use for common sense reasons while the car is moving).

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#7

Re: Heinz Invents Ketchup Pack For In-Car Use

10/01/2011 4:47 PM

Boycott John Kerry's wife's company and make her bring the company back to the states and give our people more work instead of her making mass profit. I won't have to worry about the kids getting ketchup in the car cause I won't use it.

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#8

Re: Heinz Invents Ketchup Pack For In-Car Use

10/01/2011 7:22 PM

In my ignorance, I thought this was to clean battery terminals ! I agree with the comment about US drivers ! US !!

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#15

Re: Heinz Invents Ketchup Pack For In-Car Use

10/02/2011 2:33 PM

I am reminded of the Simpsons TV episode where Homer buys a huge amount of fast food and then lies the seat back horizontally while driving because it wont all fit on his lap.

He didn't seem to have any trouble opening the standard dipping sauce packets.

Ignoring the obvious, is there really a problem with the current sauce pack designs?

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#16

Re: Heinz Invents Ketchup Pack For In-Car Use

12/10/2011 9:13 AM

Well, a lot of money, time and thought went into this design...and it may be the first new idea to hit the condiment market for awhile. Well, not that new actually...I think there have been dipping sauces available for a long time, at the fast food window and otherwise. What is different about this one is that it can be squeezed, or used as a little dip tray.

This is a pretty cool idea actually. All you engineers are just jealous of a cool new design...and it shows. (wink)

Personally I think it is overpackaged, difficult to recycle, and a symptom of a plastics based throwaway society which is by and large deplorable that itself should be disposable...but hey, thats only a personal opinion. This little widget is not to blame for that though.

As far as eating in cars....well...that is another issue entirely now isn't it! I recall when the local Tim Horton's (coffee and doughut) franchise went "non smoking". They resisted it mightily...after all, what goes better with a morning coffee than a cigarette? Hurts business! Well, the law was applied, and the ash trays came off the table. Then a funny thing happened. Sales did not slump. People did not stop buying their coffee and doughuts...they just went out to smoke, drink and eat in their cars. I was amazed at how nice the pastries tasted when they were not sitting out for three hours in a smoke filled room! Sales improved, and the designs for bigger more expensive restaurants were shelved. Almost everybody in Canada has driven with a Tim Horton's coffee beside their driver's seat. This has resulted in hundred of deaths, and countless thousands of dollars worth of lost time and injuries.

But that, I think is the stuff for another thread. Actually, if you search "all of CR4" in the bar to the right for "distracted driving", you will find that this topic has been discussed to death.

So if I am to stay on topic, rather than get distracted by the valid, but OT implied message, I think that I would invest money in a company which produces this product. It looks like the way of the future. Money has no odor.

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