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The question of how to induce people to consume more fast food while behind the wheel
has always been an issue of huge import for the fast-food industry. And
as it has long been known that drive-thru customers are foregoing fries
with their orders because of the hassle and even danger of trying to
maneuver those pesky ketchup squeeze-packs while dealing with the rigors
of driving.
The new "dip and squeeze" pack by Heinz holds three times more ketchup
than the traditional squeeze pack and can be opened in two ways: peeled
back for dipping or twisted off for squeezing. Halleluja. This is one of
those products that just goes to show that no matter how stupid or
dangerous, if there's an economic incentive, the market will produce it.
The fast-food industry's profits are at stake!
Aside from the ethics
of encouraging more of a demonstrably dangerous behavior in
drivers--eating complicated, messy food when they should be
concentrating on the road--I don't really see how the thing is much
different from what we already have. You still have to tear something
off to get the ketchup, right?
I'm not really convinced this is such a
breakthrough.
How about you, do you mess around with fast food and condiments in the
car, or just skip that accident-waiting-to-happen altogether?
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