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INNOVATION: GOOD OR BAD?

Posted June 05, 2007 1:07 PM by mrice@babson.edu

The answer of course is "Yes." It can be done well. It can be done poorly. It can be done for good purposes. It can be done for bad purposes?

When Innovation is Bad: Today's New York Times "Business Day" section has several relevant stories. The big story is entitled: "When Fakery Turns Fatal: Food Scares Raise Questions about Chinese Entrepreneurs." Yes, those entrepreneurs are pushing innovations -- substituting inappropriate ingredients into pet foods, pharmaceuticals and baby-milk formula -- that are appalling. (But why does the New York Times tar and feather the general category of Chinese Entrepreneurs? I'm writing this blog on an IBM laptop built by Lenovo, which has served me well for the past two years.)

When It's Not Clear Whether an Innovation Will Be Valued as Positive: Also on the front page of the NYT Business Day section are stories about the competition between Microsoft and Apple over the next generation of desktop computer operating systems. Some technology reviewers believe the competition may be irrelevant, and that modular collections of web-based software developed by Google, Yahoo and fast -moving startups will displace desktop operating systems. Without doubt, PC and web innovations have transformed our lives -- dramatically accelerating communications and knowledge transfer. Some (including me) would question whether the outcomes are always positive, as the overuse of e-mail can create mind-numbing clutter and misuse of e-mail can create major league HR problems. (For example, about a week ago a key member of my team quit in disgust when someone outside my organization committed e-mail assassination, at least in the mind of the offended employee.)

Investment in Innovation for Potential Good: Also in this section of the New York Times are two stories of venture capital investments in innovative products and services. Elevation Partners bought 25% of Palm, Inc. stating that "the rationale for the investment is found in the rapid innovation that is changing cellphones into computers and entertainment devices ….. and that rapid innovation will continue to proliferate, making it impossible for several large players to dominate." The article goes on to point out that after struggling for years and losing hundreds of millions of dollars, Microsoft now has a substantial lead over the net three vendors of operating system software for advanced smartphones. The side-by-side story discusses a new $700M venture fund that will focus on companies producing products, processes and services "that can reduce the crushing costs of healthcare." Last week I was talking with senior officials of Blue Cross Blue Shield about innovation. One individual said that sadly innovation in products and services often doesn't result in financial savings, as it drives wider adoption of the product or service. Of course, those innovative products and services may enhance health.

Change is inevitable, and entrepreneurs and innovators will be key drivers of change. Some outcomes will be positive, some negative. Some innovators and entrepreneurs will be skillful and effective; others will not.

All this week I'm in the Pacific Northwest, meeting with people from several innovative companies -- including Intel, Nike and Microsoft -- about Babson's innovative Fast Track MBA Program. (See http://www3.babson.edu/MBA/programs/fasttrack/)

From Intel's Vision Statement:

At Intel, we constantly push the boundaries of innovation in order to make people's lives more exciting, more fulfilling, and easier to manage. Our unwavering commitment to moving technology forward has transformed the world by leaps and bounds.

(See http://www.intel.com/intel/vision/index.htm?iid=about+ln_vision)

The Nike Vision:

To bring inspiration and innovation to every athlete in the world.

(See http://www.nike.com/nikebiz/nikebiz.jhtml?page=4)

From Microsoft Mission and Microsoft Unlimited Potential:

At Microsoft our mission and values are to help people and businesses throughout the world realize their full potential. Innovative technologies and local partnerships are transforming education, fostering local innovation, and enabling jobs and opportunities to help create a continuous cycle of sustained social and economic growth for everyone.

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Anonymous Poster
#1

Re: INNOVATION: GOOD OR BAD?

06/06/2007 4:10 AM

The introduction is not on topic as it is about making money from innovation and not concerned with innovation itself.

Innovation is always good in the in eyes of its inventor and in most cases is good for those in the invironment of that inventor.

The problem is that the better mouse trap is not good for the mice nor the other manufacturers of mouse traps.

If a manufacturing process makes 90% of employees redundant, it is good for the owner, the consumer and maybe reduces the energy requirement, but it is only good for the employees if they can enjoy their new found spare time more than they enjoy working.

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Guru

Join Date: Jan 2007
Location: Edinburgh, Bonnie Scotland
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Good Answers: 23
#2

Re: INNOVATION: GOOD OR BAD?

06/07/2007 9:38 AM

I wonder how much innovation these days is for innovation's sake.

The only radically new part of Microsoft's latest offerings is the ability to disect a Word document, and replace parts - images or tables - without opening the document. Is this really needed, especially when the problems of size/shape/position which are normal when the document is open. The term "bloatware" has been applied to this as too many features are included which only a few may ever use.

"Innovation" also seems to head in the same direction - how many car manufacturers boast of innovations, but all are looking at increasing power and passive safety. Is there no other way to approach this?

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Guru

Join Date: Aug 2007
Posts: 548
#4
In reply to #2

Re: INNOVATION: GOOD OR BAD?

11/11/2007 4:56 PM

""Innovation" also seems to head in the same direction - how many car manufacturers boast of innovations, but all are looking at increasing power and passive safety. Is there no other way to approach this?"

Auto manufacturers boast of innovative technologies every time they launch new variant or model with unnecessary short forms for technical names be it engine , transmission ,suspension , safety and comfort which only they have but altogether it is same

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Guru

Join Date: Aug 2006
Posts: 4484
Good Answers: 246
#5
In reply to #4

Re: INNOVATION: GOOD OR BAD?

11/12/2007 10:50 AM

I've noticed your recent posts to this series of threads, Vikas, and have though it is interesting how these old threads come alive again. This series is of intense interest to me, but I've not posted much in this series for that reason -- the issues are so complex. (I feels like any response should be book length.)

At times, I'll be in the grocery store looking for a can of shaving cream, basically looking for whatever is cheap -- I've shaved plenty of times with just lathered-up ordinary soap when I've run out of shaving cream. So having a zillion brands, for me, is just unnecessary noise. I'd rather see three choices: expensive, medium, cheap. I'd grab the cheap one and be on my way.

In the Auto industry there is so little real innovation. I think back to my first Honda Accord. At the time, Detroit's cars drove poorly, and the Detroit manufacturers complained that it was impossible to meet the new emission standards while maintaining drivability. Honda proved them wrong, and came out with the very drivable Accord, which quickly went on the become a car that routinely sold for greater than "retail" price, while most cars sold for substantially less than "retail." Arguably, the Honda Accord was the first economy car that didn't shout "cheap." My first Accord had 76 hp, and that was plenty. My current one has over twice the hp, and gets poorer fuel mileage. It's a great car, with more features than the original, but relatively bloated. The brand new Accord is more bloated yet, qualifying as "full sized" in the EPA system. Honda has quite possibly lost me as an Accord customer -- although I may buy a Civic next time. The first Accord was innovative, the current one is the result of the same "longer, lower, wider" practice that Detroit followed for many years (and is once again following).

The Insight was innovative, at least in the sense that it was significantly different than the offerings of other manufacturers. The Accord came out in 1976 (I think) the Insight in 1999, and in the 23 years in between, there was nothing that could be called fundamentally innovative, just loads of highly competent evolutionary engineering.

But both Honda and Toyota have been wildly successful, so I suppose one can argue that they are as innovative as necessary. But why not push the envelope a little? Why not, instead of creating concept cars that are often silly, create one really new model (like an Insight) every three years, and use the standard evolutionary models for stability and constant cash flow. The Tesla shows what can be done by a tiny company. Why can't a company with huge resources do something equivalent?

Why can't a company with huge resources do something equivalent?

Maybe that question almost answers itself. A company with huge resources is a huge company. Huge companies really don't work for innovation. It's a bit like trying to fly aerobatics with a 747.

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Anonymous Poster
#3

Re: INNOVATION: GOOD OR BAD?

06/08/2007 5:28 AM

INNOVATION - another word rendered meaningless by the marketing monkeys

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